Market Insights Leader

5 days ago


Singapore Takasago International Corporation Full time

About Our Company

Takasago International Corporation is a renowned global player in the flavour and fragrance industry.

We have established ourselves as a trusted partner for some of the world's most successful manufacturers of foods, beverages, fine fragrances, home, and personal care products.

With over 35 years of experience in producing L-Menthol, we have mastered the art of asymmetric synthesis.

This technology allows us to create unique, novel, and nature-identical aroma ingredients, and also manufacture pharmaceutical intermediates, functional materials, and other fine chemicals.

We have a strong presence in twenty-seven countries and regions, with offices, production sites, and R&D centers.


Responsibilities
Responsibilities:

Lead consumer, product, and market research studies to drive product innovation and proactive category research.

Collaborate with Beverage marketing, category leaders, and R&D Creation & Application team for proactive and reactive activities and ensure timely provision of CSI guidance.

Develop strategic and relevant CSI approaches for reactive brief proposals to all Beverage key clients and work closely with sales to achieve business targets.

Analyse and interpret primary and secondary research data, conduct necessary statistical analysis/interpretation, and provide actionable recommendations.

This includes creating engaging reports/presentations and delivering impactful presentations.

Monitor consumer/market trends and track changes happening to your respective category over time.

Partner and work with external research partners for projects requiring extended resources.

This includes cost negotiations, quality control, data collection, etc.

Design Sensory tests for reactive and proactive research projects and collaborate with Panel leader in setting up the test design.

Mentor junior consumer and sensory insights team members.

Support Global Consumer Insight activities as needed.

Stay updated on Consumer and Sensory research developments and contribute to the evolution of new CSI capabilities/methodologies.



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