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Attractions Insights Leader

1 week ago


Singapore Singapore Zoo Full time

The Group is driving an exciting rejuvenation plan at Mandai Wildlife Reserve, adjacent to Singapore's Central Catchment Nature Reserve.

The Senior Manager of Indoor Attractions Analytics is responsible for overseeing the analytics and insights related to indoor attractions.

About the RoleResponsibilities
  • Lead analytics initiatives, manage budgets, conduct financial analysis, and provide insights to stakeholders.
  • Drive data-driven decision-making, optimize profitability, and improve the guest experience within indoor attractions.
  • Oversee analytics and insights related to indoor attractions.

Main Duties & Responsibilities:

  • Operations Planning and Financial Monitoring
  • Report and analyze key performance metrics of the business, including attendance and financial KPIs.
  • Utilize data visualization tools to present data in a clear and concise manner for easy interpretation.
  • Track and analyze attractions performance metrics to identify trends, patterns, and areas for improvement.
  • Develop and manage budgets for IA operations, including expenses related to staffing, maintenance, supplies, and equipment.
  • Conduct regular financial analysis to assess the financial health of IA operations, identify revenue opportunities and cost savings.
  • Evaluate Programming spending, profitability, guest satisfaction, and provide recommendations for future projects.
  • Process, compile, and conduct research analysis on both qualitative and quantitative data.
Requirements
  • Degree in Business Administration, Finance, Economics, Statistics or a related field.
  • Minimum 5-7 years of experience in business planning and analytics. Preferably in the entertainment, tourism or hospitality industry.
  • Proven experience in management of budget, forecast, and analyzing operational and financial data to drive insights and improvements.
  • Proficient in data analysis and visualization tools such as Excel, Tableau, Power BI or similar software.
  • Knowledge of statistical analysis techniques and methodologies.
  • Familiarity with market research techniques and competitive analysis to identify commercial opportunities.