Global Digital Marketing Leader
3 days ago
Are you looking for a challenging and rewarding role as a Global Digital Marketing Leader? Do you have a passion for creating relevant digital marketing campaigns that drive high-quality traffic, conversions, pipeline, and ultimately revenue?
About the RoleThis is an exciting opportunity for a motivated and experienced professional to support the strategy, execution, and optimization of our paid digital marketing efforts. As a key member of our global marketing team, you will be responsible for driving high-quality traffic, conversions, pipeline, and ultimately revenue.
Main Responsibilities- Leverage market research and customer insights to create relevant digital marketing campaigns across core digital channels (LinkedIn, Google, Trade Media and the 6sense DSP platform).
- Manage campaigns from awareness to revenue.
- Collaborate with the sales team to align marketing efforts with lead nurturing and marketing automation strategies.
- Develop audience segmentation and craft tailored messaging to improve engagement and conversion.
- Partner with regional sales leadership to refine and maintain a list of strategic target accounts.
- Own and execute our Trade Media calendar, including newsletter, sponsored email, and thought leadership content.
- Collaborate across the marketing team to drive multi-channel execution through events, email, and digital.
- Expand distribution beyond owned channels (blog, email, social) by experimenting with new channels, creative approaches, and messaging.
- Establish a data-driven approach to monitor, analyze, and measure performance, ROI across campaigns.
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