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Digital marketing manager
1 week ago
Our vision is to be the source of truth in global supply chains. To achieve this, we work with some of the world's largest and most valuable brands to support their ESG commitments, reduce the risk of fraud and unethical practices, and protect their reputations.
As a global leader in product origin verification, we have locations in Auckland, Dunedin, Singapore, London and Washington DC.
Based at our Auckland CBD office, as a Digital Marketing Manager at Oritain, you will support the strategy, execution, and optimisation of our paid digital marketing efforts, ensuring we drive high-quality traffic, conversions, pipeline and ultimately revenue.
Responsibilities
Leverage market research and customer insights to create relevant digital marketing campaigns across core digital channels (Linked In, Google, Trade Media and the 6sense DSP platform). Managing campaigns from awareness to revenue.
Collaborate with the sales team to align marketing efforts with lead nurturing and marketing automation strategies.
Develop audience segmentation and craft tailored messaging to improve engagement and conversion.
Partner with regional sales leadership to refine and maintain a list of strategic target accounts.
Own and execute our Trade Media calendar, including newsletter, sponsored email and thought leadership content.
Collaborate across the marketing team to drive multi-channel execution through events, email, and digital.
Expand distribution beyond owned channels (blog, email, social) by experimenting with new channels, creative approaches, and messaging.
Establish a data-driven approach to monitor, analyse and measure performance, ROI across campaigns.
4+ years experience in B2 B Digital Marketing/Demand Generation. Hands-on experience in Linked In Campaign Manager and Google Ad Words.
Experience working within connected go-to-market systems (6sense, Hub Spot, Salesforce, Outreach).
Understanding and experience of account-based marketing strategy is a plus.
You are a resourceful, self-starter. You're not afraid to take on the unknown or think around obstacles.
An iterate-fast mentality. You celebrate, understand, and document what worked, what didn't and optimise based on your learnings.
Creative copywriting skills that stand out and command attention.
Excellent analytical skills and the ability to turn that into insights and actions.
Strong time and project management skills. Able to work successfully in a fast-paced environment with competing priorities.
Ability to work in a collaborative, cross-functional team.
Benefits
35 Days AL including public holidays.
2 x Paid Volunteering Leave days.
Life Insurance.
A monthly wellbeing allowance.
Birthday holiday leave.
Performance based annual bonus.
Employee Assistance Programme.
An opportunity to enhance your career with an organisation that has a strong sense of purpose.
Flexible working options and a competitive remuneration package.
Applications will be considered and progressed as they are received. If you think this is the role for you, and Oritain is the place you want to be, we encourage you to apply today While we are passionate about creating a diverse and inclusive organisation, we are unable to consider applications from anyone who does not currently live and have the right to legally work in New Zealand. Please note: any offer of employment would be conditional upon Oritain obtaining satisfactory reference and background checks undertaken by Oritain, information services, and third-party agencies of the Company's choice.
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