Digital Marketing

3 weeks ago


Singapore DIGITAL SINGULARITY PTE. LTD. Full time
Roles & Responsibilities

Job Responsibilities:
  • Market Strategy Development: Analyze cryptocurrency industry trends, competitive landscape, and user needs to develop brand promotion, marketing, and user growth strategies.
  • Channel Expansion & Management: Identify and establish effective marketing channels, including but not limited to social media, KOL collaborations, affiliate marketing, content marketing, SEO/SEM, and community engagement, to drive user acquisition and growth.
  • Brand Promotion & Content Marketing: Plan and create high-quality marketing content, including articles, videos, and social media promotions, to enhance brand awareness and user engagement.
  • Online Marketing Campaigns: Design and execute marketing campaigns such as trading competitions, airdrop events, and loyalty programs to increase user activity and retention.
  • Data Analysis & Optimization: Monitor and analyze marketing performance data, refine strategies, and improve acquisition efficiency and ROI.
  • Cross-Functional Collaboration: Work closely with product, operations, business development, and technical teams to implement marketing strategies and enhance user experience.
Requirements:
  • Minimum 3 years of experience in marketing, brand promotion, or user growth; background in cryptocurrency, fintech, internet, or blockchain industries is preferred.
  • Deep understanding of the crypto trading market and various marketing channels, with experience in social media marketing, SEO, KOL collaborations, and community engagement.
  • Data-driven mindset, with the ability to analyze market data and optimize marketing strategies for better acquisition and retention.
  • Strong copywriting and creative planning skills, capable of independently planning and executing marketing campaigns.
  • Excellent project management skills, with the ability to drive cross-team collaboration efficiently.
  • Fluent in English is preferred; experience in global market promotion is a plus.

Tell employers what skills you have

Management Skills
Growth Strategies
Data Analysis
Strategy Development
Social Media
User Experience
Channel
Online Marketing
Content Marketing
Project Management
Affiliate Marketing
Copywriting
Social Media Marketing
SEO
Cryptocurrency
Brand Awareness

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