Strategic Marketing Leader

3 days ago


Singapore Advanced Flavors & Fragrances Pte. Ltd. Full time

Advanced Flavors & Fragrances Pte. Ltd., a pioneering and innovative flavor house in Singapore, is seeking an experienced Marketing Director to shape the dynamic world of flavors across Asia and beyond.

This senior marketing leadership role will spearhead impactful initiatives, elevate brand visibility, and drive customer engagement to new heights.

Based in our Singapore office and reporting directly to the Global Marketing Director, you'll take charge of:

  1. Developing Marketing Strategies: aligned with company goals to secure market leadership and consistent growth.
  2. Leading Exhibitions and Trade Shows: enhancing AFF's market presence and industry reputation.
  3. Creative Product Showcases: directing the design and execution of professional product showcases to highlight flavor innovations.
  4. Market Research Initiatives: guiding the capture of consumer insights, identification of trends, and analysis of competitors.
  5. Digital Marketing Activities: managing comprehensive digital marketing activities across social media, email, and digital platforms.
  6. Effective Marketing Campaigns: coordinating the successful launch of new products.
  7. Collaboration with Sales Teams: equipping them with strategic tools, presentations, and insights.
  8. Brand Communication: ensuring consistent, engaging communication across all marketing channels.
  9. Customer Retention: developing strategies for personalized marketing initiatives and loyalty programs.
  10. Marketing Performance Analysis: regularly assessing and refining performance through insightful analytics.


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