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APAC Business Development Specialist

2 weeks ago

Singapore Wise Full time

We are seeking a highly motivated and experienced Field Marketer to join our team in Singapore. As the first Wise Platform marketing team member within the region, you will play a key role in establishing a regional B2B marketing function in APAC.

Your mission will be to own and deliver Wise Platform's regional marketing strategy to attract, engage and acquire enterprise partners. You will become an expert in our Wise Platform product and deeply understand the pain points of our priority verticals and prospects and how they vary across the region.

You will help build and optimise the lead generation and nurture program globally and locally, manage and execute local events - both owned and third-party - to support the region sales team in building out the pipeline and accelerating existing deals.

Design and execute local campaigns, analysing performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer's lifecycle journey.

You will work closely with the content and enablement teams to develop localised content and resources. Own the local P&L for our cross-channel marketing mix and determine the best combination to deliver the greatest impact.