Senior CRM Manager
2 weeks ago
About Wise
We're people building money without borders – without judgment or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.
About the Role
The Senior CRM Manager will lead our APAC CRM strategy and implementation, owning, shaping and delivering an effective communications strategy for Wise's customers: from engaging and exciting product launches, to testing and building our lifecycle communications.
Key Responsibilities
- Lead and mentor a growing team of CRM professionals, fostering a culture of innovation and excellence.
- Manage internal technical and non-technical stakeholder communication.
- Develop and manage our APAC CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives.
- Utilise data-driven insights to segment our business customers effectively, ensuring that each segment receives tailored and relevant communication and offerings.
- Design and implement effective customer lifecycle management strategies to drive long-term engagement and loyalty through continuous optimisation.
- Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer's lifecycle journey.
- Manage the customer database health with a focus on retention and engagement.
- Implement the localisation process for Wise's international campaigns.
- Maintain and implement a clear A/B testing plan.
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