CRM Senior Manager

3 weeks ago

Singapore WISE ASIA-PACIFIC PTE. LTD. Full time
Roles & Responsibilities

The CRM team at Wise is expanding to consolidate our efforts to develop our APAC communications. We’re all about bringing value to our customers who deserve first-class communications so they make the most of their Wise account that helps them save money and avoid the terrible exchange rates from traditional banks.

What’s the role?

We’re building money without borders for people and businesses and we need your help to make our APAC customer comms best-in-class.

So we’re looking for a Senior CRM Manager to join our growing CRM team and lead our APAC CRM strategy and implementation. The Sr. CRM Manager will own, shape and deliver an effective communications strategy for Wise’s customers: from engaging and exciting product launches, to testing and building our lifecycle communications.

The role will be based in Singapore and will deliver best-in-class customer communications. The role will report into the London CRM team and follow the processes and practices agreed within the CRM team.

CRM at Wise is about making sure we develop the best global and regional lifecycle communications as well as keeping up with demand from other sides of the business.

We’re problem solvers - we work with our Product, Marketing Tech, Analytics, UX Research and Product Marketing teams to define and execute the strategy for product and marketing customer comms, across multiple channels (email, push notifications, in-app messages).

This role is ideal for candidates with mid-level experience who are passionate about driving product adoption and brand awareness. If you have Liquid and SQL experience and know how to use Braze this is an added bonus but it’s by no means required..

Your Mission:

  • Lead and mentor a growing team of CRM professionals, fostering a culture of innovation and excellence.
  • Manage internal technical and non-technical stakeholder communication (Product Managers, UX Researchers, Designers, Copywriters, Engineers, Analysts, Product Marketing Managers etc.)
  • Develop and manage our APAC CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives.
  • Utilise data-driven insights to segment our business customers effectively, ensuring that each segment receives tailored and relevant communication and offerings.
  • Design and implement effective customer lifecycle management strategies to drive long-term engagement and loyalty through continuous optimisation.
  • Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey.
  • Manage the customer database health with a focus on retention and engagement: make sure all comms are in line with CRM best practices, compliance requirements, through appropriate channels and without errors.
  • Responsible for email calendar management, deliverability and monthly reporting.
  • Implement the localisation process for Wise’s international campaigns
  • Maintain and implement a clear A/B testing plan.

Qualifications

About You:

  • Are a Singaporean Citizen/Permanent Resident of Singapore (Please note that we are currently unable to sponsor visas for this position)
  • Mid-senior level experience in a CRM role, with strong focus on segmentation, lifecycle management and stakeholder engagement
  • Experience with leading and growing a high growth CRM team
  • Strong track record of successful cross-channel (email, push, in-app messages etc.) lifecycle comms.
  • End-to-end planning, development and execution of large-scale engaging lifecycle campaigns.
  • Customer-first attitude: can demonstrate ability to put yourself in customer shoes and have a deep understanding of customer segmentation.
  • Excellent verbal and written communication skills and strive to have a customer-first mindset.
  • Comfortable working with different departments and senior stakeholders. You can build relationships and alignment but are not afraid to push ahead on your vision.
  • Self-starter and impact-driven: you enjoy taking ownership of projects with limited oversight. You thrive more on autonomy than structure. You’re not afraid to take responsibility and ownership of your work. You come ready equipped with perseverance and a sizable sense of humour.
  • Technically-savvy with a creative eye. You’re comfortable with technical matters, but you also care about how your comms look and what message you send to your customers.
  • Quick learner and problem solver with a strong analytical mindset and eager to learn and develop with a passion for using data to improve campaign performance.

Desirable Skillsets and Experience:

  • Experience in a product-driven environment
  • Competency in coding HTML, CSS and Shopify Liquid.
  • Experience using SQL and other analytical tools (Looker, GA, MixPanel etc.)
  • Experience using Braze or similar cross-channel marketing platforms.
  • Experience working in an international organisation.

Additional Information

Key details:

Office: Singapore

Salary Range: SGD 8,100 - 9,600 monthly + RSUs

Key benefits:

  • Flexible working – whether it’s working from home, school plays or life admin we get that flexibility is essential and you’re trusted to do the right thing and be responsible
  • RSUs
  • Paid annual holiday, sick days, parental leave and other leave opportunities
  • 3 me days per year
  • 6 weeks of paid sabbatical after 4 years at Wise, on top of annual leave
  • Private medical insurance

For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.


Tell employers what skills you have

CRM
Customer Lifecycle Management
CSS
Product Marketing
Autonomy
Segmentation
HTML
Strategy
Stakeholder Engagement
SQL
Compliance
Ab Testing
UX
LinkedIn
Brand Awareness

  • Senior CRM Manager

    2 weeks ago

    Singapore Wise Full time

    About WiseWe're people building money without borders – without judgment or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.About the RoleThe Senior CRM Manager will lead our APAC CRM strategy and implementation, owning, shaping and delivering an effective communications strategy for Wise's customers: from...

  • Crm senior manager

    6 days ago

    Singapore Productmanagers Full time

    Job Description The CRM team at Wise is expanding to consolidate our efforts to develop our APAC communications. We’re all about bringing value to our customers who deserve first-class communications so they make the most of their Wise account that helps them save money and avoid the terrible exchange rates from traditional banks. What’s the role?...

  • Senior sales manager

    2 weeks ago

    Singapore PARK Senior Villas Chandler Full time

    We are looking for Senior Sales Managers for our client in Singapore! Our Client is a leading technology events company, specializing in organizing and delivering world-class conferences, exhibitions, and networking events. Their mission is to connect industry professionals, innovators, and thought leaders, facilitating knowledge exchange and business...

  • Targeting Specialist

    3 weeks ago

    Singapore Fans-CRM Full time

    Fans-CRM is a comprehensive solution for OnlyFans management, aiming to eliminate the hassle of using multiple services. Our toolkit covers key areas of management, analytics, chat communication, and promotion.The RoleWe are seeking a part-time specialist in Twitter advertising procurement to join our team.Responsibilities:Plan and launch advertising...

  • Senior Customer Relationship Management

    2 months ago

    Singapore MINDEN INTERNATIONAL PTE. LTD. Full time

    Roles & ResponsibilitiesWho we are:minden.ai is a technology venture founded by Temasek in strategic partnership with DFI Retail Group and coalition partners Breadtalk Group, DBS Bank, PAssion Card, Mandai Wildlife Group, Singtel, Great Eastern, FoodPanda and GoJek.We are on a mission to redefine how brands engage with their customers through the power of...

  • Crm director

    1 week ago

    Singapore Crypto.com Full time

    Responsibilities Team Leadership: Lead and mentor a high-performing team of CRMs, fostering a culture of collaboration, accountability, and high performance. Vision Development: Establish and execute comprehensive and automated lifecycle CRM strategies that effectively guide customers through their pre or post-purchase journey at scale. Data-Driven...

  • Crm manager

    2 days ago

    Singapore JAC Recruitment Pte Ltd Full time

    COMPANY OVERVIEW Our client is a leading cosmetics retailer in Singapore, known for our curated collection of beauty brands. Our mission is to enhance the beauty experience for our customers by staying ahead of the latest beauty trends and providing personalized service excellence. JOB RESPONSIBILITIES Stay abreast of local beauty user trends and...

  • Crm director

    1 week ago

    Singapore Crypto.com Full time

    We are looking for a dynamic and experienced CRM Director to lead our GTM strategies aimed at maximizing user engagement and loyalty. The ideal candidate will have a strong background in CRM, with expertise in localization and personalization strategies. Key skills should include customer journey mapping, customer lifecycle management, and segmentation...

  • Senior Manager

    3 weeks ago

    Singapore CLARINS PTE LTD Full time

    Job DescriptionAbout the RoleWe are seeking a seasoned professional to lead our APAC CRM & CX strategy, driving customer engagement and retention across the region.Main ResponsibilitiesLead APAC CRM & CX StrategyDrive Customer EngagementManage Customer RetentionOversee CRM & CX TeamsImplement CRM ProjectsMonitor Customer MetricsAbout YouBusiness Degree10...

  • Senior Microsoft Dynamics CRM Developer

    3 weeks ago

    Singapore ACHIEVE TALENTS PTE. LTD. Full time

    Job SummaryACHIEVE TALENTS PTE. LTD. is seeking a highly skilled and experienced Senior Microsoft Dynamics CRM Developer to join our team. The ideal candidate will have a strong background in Microsoft Dynamics CRM, with expertise in customizations, JavaScript, C#, .NET, HTML, SQL Server, SSRS, and O365 platform integration.Key ResponsibilitiesInteract with...

  • CRM Director

    4 weeks ago

    Singapore Crypto.com Full time

    We are looking for a dynamic and experienced CRM Director to lead our GTM strategies aimed at maximizing user engagement and loyalty. The ideal candidate will have a strong background in CRM, with expertise in localization and personalization strategies. Key skills should include customer journey mapping, customer lifecycle management, and segmentation using...

  • CRM Specialist

    3 weeks ago

    Singapore SKINLAB THE MEDICAL SPA PTE. LTD. Full time

    Roles & ResponsibilitiesWe are seeking a detail-oriented and proactive CRM Specialist to lead the implementation and management of our Customer Relationship Management (CRM) system. The successful candidate will have prior knowledge of HubSpot and other productivity tools to enhance the marketing department's efficiency and effectiveness.Key...

  • Head of crm management

    1 week ago

    Singapore JAC Recruitment Pte Ltd Full time

    COMPANY OVERVIEW Our client is a leading cosmetics retailer in Singapore, known for our curated collection of beauty brands. Our mission is to enhance the beauty experience for our customers by staying ahead of the latest beauty trends and providing personalized service excellence. JOB RESPONSIBILITIES Stay abreast of local beauty user trends and...

  • Crm specialist

    1 week ago

    Singapore JAC Recruitment Pte Ltd Full time

    CRM Specialist Location: Singapore As a CRM Specialist, you will be working on customer retention and conversion while optimizing strategies.Job Scope You will ensure that execution of campaigns is done in a timely manner for end users. You will manage customer journey CRM enablement and operation for the overall 360 omnichannel ecosystem. Collaborate with...

  • Manager, crm operations

    2 days ago

    Singapore This Is An IT Support Group Full time

    Welcome to Warner Bros. Discovery... the stuff dreams are made of. Who We Are... When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters...

  • Manager, crm operations

    7 days ago

    Singapore Warner Media, LLC. Full time

    Welcome to Warner Bros. Discovery... the stuff dreams are made of. Who We Are... When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters...

  • Senior Marketing CRM Specialist

    2 weeks ago

    Singapore Flintex Consulting Pte Ltd Full time

    Job Title: Marketing CRM ExecutiveJob Summary:We are seeking an experienced and skilled Marketing and CRM Executive to develop and implement marketing strategies and manage customer relationships to drive business growth and brand loyalty for our brand.The successful candidate will lead marketing and CRM campaigns and collaborate with cross-functional teams...

  • Project Lead CRM

    3 weeks ago

    Singapore INTWO PTE. LTD. Full time

    Roles & ResponsibilitiesProject Lead CRMBrief IntroductionA Microsoft Dynamics CRM Project Lead is required to facilitate the implementation of Dynamics 365 (CRM) systems.Reporting to : Manager – CRM Division.Who We Want? Minimum of 5+ years with Dynamics or leading Microsoft D365 Solutions. Previous experience in a Project Management role. ...

  • CRM Operations Manager, APAC

    2 weeks ago

    Singapore Warner Bros Discovery Full time

    About the RoleWe are seeking a highly skilled CRM Operations Manager to join our team in the APAC region. In this role, you will oversee the day-to-day CRM operations, ensuring timely and error-free delivery of all campaigns. You will manage relationships with Marketing and Creative teams, providing best practices, brainstorming campaign ideas, and iterating...

  • Crm executive

    1 week ago

    Singapore PRISM+ Full time

    PRISM+ is the largest Singaporean direct-to-consumer smart home appliances brand. Our mission is to offer cutting-edge products to the masses at affordable prices. We are a rapidly growing, ever-evolving organisation, and we are seeking new teammates to join us on our exciting journey. If you have a taste and strong passion for personalised marketing, look...