Senior CRM Analyst
3 weeks ago
Tapestry, Inc. is a global house of brands that values individuality and creativity. We believe in making dreams happen and strive to be innovative and inclusive.
Job DescriptionWe are seeking an experienced Senior CRM Analyst to join our Coach SEA team. As a key member of our marketing team, you will be responsible for leveraging CRM data insights to drive business growth.
Your primary purpose will be to analyze CRM data performance and provide actionable recommendations to enhance loyalty programs. You will work closely with cross-functional teams to gather feedback and translate it into meaningful insights.
- Manage reports and dashboards to measure customer acquisition and retention
- Analyze loyalty program performance and recommend action plans
- Provide consumer insights and brand health research to inform marketing strategies
You will also have the opportunity to lead projects such as implementing new loyalty programs and managing CRM system administration.
RequirementsTo succeed in this role, you will need:
- At least 2 years of experience in CRM in FMCG or Retail industries
- Superior proficiency in Excel
- Comfortable with data crunching and reporting
- Drive and proactive problem-solving skills
We value employees who possess the following competencies:
- Courage: Provide constructive feedback and take ownership of problems
- Creativity: Come up with innovative ideas and solutions
- Customer Focus: Prioritize customer needs and expectations
- Dealing with Ambiguity: Adapt to change and uncertainty
This is a full-time position based in [Location]. The salary range for this role is $80,000 - $110,000 per year, depending on experience.
BenefitsTapestry, Inc. offers a comprehensive benefits package, including medical, dental, and vision insurance, 401(k) matching, and paid time off.
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