Senior CRM Professional

4 days ago


Singapore MINDEN INTERNATIONAL PTE. LTD. Full time
Role Overview

We are seeking a skilled Senior CRM Professional to join our team at MINDEN INTERNATIONAL PTE. LTD. This role is a critical part of our customer engagement strategy, and we're looking for someone who can drive meaningful connections with our customers.

About Us
MINDEN INTERNATIONAL PTE. LTD. is a cutting-edge technology venture that's revolutionizing how brands interact with their customers through the power of machine learning and artificial intelligence. Our mission is to create a next-generation insights-driven platform that serves millions of customers and merchant partners across Southeast Asia.

Key Responsibilities
As a Senior CRM Professional, you will be responsible for collaborating with cross-functional teams to develop effective GTM strategies, participating in CRM planning and execution, and driving platform retention, loyalty, engagement, and usage metrics. You will also manage user segmentation, communication delivery, and performance evaluation, as well as conduct comprehensive experiments throughout the customer lifecycle to identify successful strategies for funnel conversion and customer engagement.

Requirements
To succeed in this role, you'll need a minimum of 3 years of experience in CRM or BA roles, with a proven track record of delivering campaigns and managing automation with rigorous A/B testing. You should be proficient in data analysis, have strong analytical skills, and be able to use data and analytics tools to increase performance and enhance customer experience. Excellent project management and communication skills are also essential, along with experience in SQL or HTML and familiarity with CRM software (e.g. Braze) and Design software (e.g. Figma).

Salary and Benefits
The estimated salary for this role is around SGD $80,000 - SGD $110,000 per annum, depending on your level of experience and qualifications. In addition to a competitive salary, you'll also enjoy a range of benefits, including medical insurance, retirement savings plan, and opportunities for professional growth and development.

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