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Principal User Insight Strategist
2 weeks ago
About the Role:
We are seeking a seasoned User Research Manager to drive deep user understanding and build insight mechanisms that embed user-centric thinking across our team. As a key member of our product strategy, you will be responsible for conducting qualitative and quantitative research to uncover user needs, behaviors, and motivations.
Key Responsibilities:
- Conduct user research to inform product strategy and experience optimization
- Build comprehensive user personas to guide product planning and design
- Establish and continuously improve a user insight system, including user surveys, NPS, interviews, usability tests, and journey mapping
- Partner with product and design teams to ensure alignment with real-world user needs
- Lead or participate in remote and in-person user research with English-speaking users worldwide
- Synthesize behavioral data, survey results, and market intelligence to identify product opportunities, usability issues, and areas for strategic improvement
- Champion user-centered culture across the organization
Requirements:
- Bachelor's degree or higher in HCI, Psychology, Sociology, Market Research, Statistics, or a related field
- 5+ years of experience in user research or customer insight, preferably with involvement in international product teams
- Proficient in various research methods (e.g., in-depth interviews, usability testing, surveys, card sorting) and analytical tools (e.g., Excel, SPSS, SQL, Tableau)
- Strong structured thinking and synthesis skills—able to turn complex user data into clear insights and practical recommendations
- Excellent verbal and written communication skills in both English and Chinese; capable of delivering bilingual outputs to global teams
- Self-driven and curious, with strong judgment and collaboration skills across functions
About You:
You have a passion for user research and a proven track record of driving business outcomes through user insights. You are an excellent communicator, able to distill complex research findings into actionable recommendations. If you are a motivated and detail-oriented individual who thrives in a fast-paced environment, we encourage you to apply.
