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Senior Manager, GTM Strategy

2 months ago

Singapore AIRWALLEX (SINGAPORE) PTE. LTD. Full time
Job Title: Senior Manager, GTM Strategy

Join AIRWALLEX (SINGAPORE) PTE. LTD. as a Senior Manager, GTM Strategy and drive our ecosystem go-to-market strategy and execution across all regions. This role will work closely with regional commercial leaders and Strategic/Channel Partnerships team to unlock new, more effective channels and 1:many scale.

Key Responsibilities:
  • Identify potential partners within the ecosystem, including complementary technology providers, professional services providers, agencies, etc.
  • Develop detailed ecosystem partnerships strategy, program framework and GTM plan, including unique value proposition to partners, partner experience, partner vertical, incentive designs, enablement, etc.
  • Define and test new GTM models and motions for partnerships driven customer acquisition and product adoption, such as ecosystem opportunities, self-serve initiatives for unmanaged partners, partner-sourced leads generation and awareness.
  • Customize playbook in each region and by vertical and ensure necessary consistency to the global playbook.
  • Collect and analyze data by product, use case, region and other key metrics and develop new growth and sales initiatives for testing by Channel Partnerships team.
  • Understand opportunities, product/GTM requirements, gaps etc and collaborate with internal stakeholders, including partnerships, sales, marketing, product development, and executive leadership, to deliver partnership initiatives that are aligned with company goals.
  • Monitor and evaluate partnership performance against established KPIs, identifying areas for improvement and optimization.
  • Stay abreast of industry trends, market dynamics, and competitor activities to inform partnership strategies and tactics.
  • Represent the company at industry events, conferences, and other networking opportunities to promote our brand and identify potential partners.
  • Support regional channel partnerships team to negotiate partnership agreements and key commercial terms, ensuring alignment of interests and clear expectations.
Qualifications:
  • Bachelor's degree in business, marketing or related field. MBA or advanced degree not a must but considered to be a plus.
  • 7-8 years of experience in business development, partnership management, and related roles within fintech/ technology.
  • Proven track record of successfully identifying, developing, and managing strategic partnerships that drive business growth and innovation.
  • Strong negotiation, communication, and interpersonal skills with the ability to build rapport and influence stakeholders at all levels.
  • Excellent organizational and project management skills with the ability to prioritize and manage multiple initiatives simultaneously.
  • Strategic thinker who can analyze complex issues, develop actionable insights, and drive results.
  • Entrepreneurial mindset with a passion for innovation and driving change.
  • Knowledge of the fintech ecosystem players and/or previous experience in driving partnerships will be preferred.