ASO & GTM Lead

1 month ago


Singapore Crypto Full time
ASO & GTM Lead Job Description

We are seeking a highly skilled and experienced ASO & GTM Lead to spearhead our go-to-market strategies and optimize app store presence for maximum user acquisition. The ideal candidate will possess a strong background in user acquisition, localization strategies, and app store optimization techniques.

Responsibilities
  • Develop and execute comprehensive ASO strategies to improve app visibility and ranking globally.
  • Conduct keyword research, competitor analysis, and market trends to optimize app metadata and enhance search discoverability.
  • Implement localization strategies to tailor app content for different markets and languages, driving increased engagement and downloads.
  • Implement landing page optimization strategies to enhance user acquisition conversion rates.
  • Analyze app store data and user feedback to iterate and improve user acquisition strategies continually.
  • Work closely with internal teams and external partners to identify opportunities for user acquisition growth and expansion.
  • Track and analyze key performance metrics related to ASO and user acquisition efforts.
  • Generate regular reports to assess the effectiveness of strategies and recommend optimizations.
Requirements
  • Bachelor's degree in Marketing, Business Administration, or related field.
  • 5-10 years of experience in user acquisition, digital marketing, or app marketing roles.
  • Proven track record of improving app rankings and driving user acquisition through ASO strategies.
  • Experience in localization strategies and optimizing app content for global markets.
  • Strong understanding of both organic and non-organic digital marketing channels, including SEO, SEM, social media, and influencer marketing.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Experience working cross-functionally with internal teams and external agencies.
  • Exceptional communication and project management skills.
  • Creative thinking and problem-solving abilities.
  • Hands-on leadership.
About Crypto

Crypto is a global cryptocurrency platform that serves over 80 million customers. Our vision is to make cryptocurrency accessible to everyone. We are committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.

We value diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team. Personal data provided by applicants will be used for recruitment purposes only.


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