Greater China Market Development Leader

23 hours ago

Singapore beBeeleader Full time $90,000 - $120,000
Job Title:
Country Manager – Greater China

A visionary leader is sought to spearhead the expansion of a renowned educational institution in Greater China. This senior role offers a unique opportunity to shape the future of postgraduate education in the region by driving strategic partnerships, student recruitment, and brand establishment.

Key Responsibilities:
  • Market Expansion & Student Recruitment:
    • Drive student recruitment for postgraduate and executive education programmes across Greater China.
    • Identify market entry strategies, growth opportunities, and emerging trends.
    • Represent the institution at education fairs, industry events, webinars, and partner engagements.
  • Partnerships & Institutional Collaboration:
    • Establish and manage partnerships with local universities, education agents, corporates, and government agencies.
    • Negotiate articulation, dual-degree, or franchise agreements that align with strategic goals.
    • Ensure programme offerings remain responsive to local market demands.
  • Regulatory Compliance & Operations:
    • Ensure full compliance with education, advertising, and data regulations in the region.
    • Set up and oversee local operations or offices, including administrative and legal functions.
    • Provide regular market insights, forecasts, and business reports to HQ in Singapore.
  • Marketing & Brand Building:
    • Localise and execute marketing and outreach campaigns in coordination with the HQ team.
    • Build strong local brand presence through digital marketing, alumni engagement, and media outreach.
    • Organise info sessions, preview events, and strategic campaigns to increase brand visibility and conversions.
Ideal Candidate Profile:

The ideal candidate will possess a Bachelor's degree in Business, Marketing, Education, or a related field (Master's preferred). A minimum of 5 years of experience in international education, recruitment, or higher education business development is required. Proven success in market expansion and student recruitment in Greater China is essential. Strong interpersonal, negotiation, and communication skills are also necessary, with Mandarin and English proficiency preferred.

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