Greater China Market Development Lead

7 hours ago

Singapore beBeeInternational Full time

Key Role: Country Manager ">

This is an exciting opportunity to lead the expansion of our organization in Greater China . As a seasoned professional, you will be responsible for driving growth, building strategic partnerships, and establishing our brand as a leading provider of education services.

  • Market Expansion & Student Recruitment:
    • Develop and execute strategies to increase student recruitment for our postgraduate and executive education programs across Greater China .
    • Identify market entry opportunities, emerging trends, and growth areas.
    • Promote our brand and programs at education fairs, industry events, webinars, and partner engagements.
  • Partnerships & Institutional Collaboration:
    • Negotiate and manage partnerships with local universities, education agents, corporates, and government agencies.
    • Evaluate and recommend articulation, dual-degree, or franchise agreements that align with our strategic goals.
    • Ensure our program offerings remain responsive to local market demands.
  • Regulatory Compliance & Operations:
    • Maintain full compliance with education, advertising, and data regulations in the region.
    • Set up and oversee local operations or offices, including administrative and legal functions.
    • Provide regular market insights, forecasts, and business reports to HQ.
  • Marketing & Brand Building:
    • Localize and execute marketing and outreach campaigns in coordination with our HQ team.
    • Establish a strong local brand presence through digital marketing, alumni engagement, and media outreach.
    • Organize info sessions, preview events, and strategic campaigns to increase brand visibility and conversions.

To succeed in this role, you will require:

  • A Bachelor's degree in Business, Marketing, Education, or a related field (Master's preferred).
  • Minimum 5 years of experience in international education, recruitment, or higher education business development.
  • Proven success in market expansion and student recruitment in Greater China .
  • Deep understanding of the education and regulatory landscape in China.
  • Strong interpersonal, negotiation, and communication skills (Mandarin and English proficiency preferred).
  • Entrepreneurial, adaptable, and capable of working independently with minimal supervision.
  • Willingness to travel regionally as required.

We offer:

  • Leadership Role : High-impact position to shape our organization's presence in Greater China .
  • Attractive Compensation : Competitive salary with performance-based incentives.
  • Regional Autonomy : Freedom to lead market development with HQ support.
  • Global Network : Work with experienced colleagues across Singapore, the UK, and beyond.
  • Meaningful Work : Contribute to upskilling professionals and building future leaders.

About Our Organization:

We are Asia's leading postgraduate institution for working professionals, offering applied master's and executive programs in collaboration with renowned universities from the UK, US, and Europe. Our focus on industry relevance, Asian perspectives, and flexible learning models has made us a preferred partner for professionals and organizations across ASEAN, the Middle East, and now Greater China .

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