Marketing Lead, Greater China

7 days ago

Central Singapore Go City Holdings Ltd Full time

**About us**

Go City is transforming the way people see and experience the world's greatest destinations. We give our customers total flexibility to choose the experiences, tours and activities they want to visit at incredible savings.

Backed by highly successful Private Equity firm Exponent and headquartered in Soho, London with a team of over 190 the business is highly profitable with over 3 million+ customers globally. We have ambitious plans to leverage these capabilities to drive the business' continued growth. With a heavy investment in technology and multiple other teams this year Go City are excited for like-minded, problem-solving individuals to join their transformation and make their mark on our future.

**About the role**
**Marketing Lead, Greater China**
**Full time**
**Permanent**
**Singapore or Mainland China based**
**Reports to VP Marketing and E-Commerce, APAC**

**What are we up to?**
At Go City we create experiences that delight our customers. We’re looking for a passionate Growth Marketing Lead who will play a key part in our rapid and exciting expansion in APAC. This person will report to the VP of Marketing and E-Commerce-APAC and will work collaboratively across the business.

**What you'll be doing**:

- Leading and executing various Marketing and E-commerce (D2C) strategies
for the business in the Greater China Market that aligns with the overall business objectives and market trends.
- Having ownership on the company’s marketing initiatives in Greater China and owning the P&L for acquiring customers through digital channels.
- Work with centralised product management and technology teams to identify, build, adapt and localize features/ functions in our digital products that resonates with the Chinese market needs and preferences.
- You’ll be the go-to person for localizing all content at the business for the Greater China market, ensuring the brand positioning and messaging strategies align with the local culture, values and preferences.
- Partner with our destinations and partner development teams to optimise the pass proposition where needed.
- Devise and deliver a digital-focused marketing plan that increases awareness of Go City and drives new customer acquisition. You will use core performance channels (Paid Search, Display, Paid Social, Affiliates) as well as SEO and CRM, working with external agencies and central marketing teams where needed.
- Create a PR, communications, and social media strategy to build a buzz about Go City and support awareness growth.
- Hire, train, and coach a small high-performing local team to support delivery, fostering an entrepreneurial and collaborative culture.
- Routinely analyse and report the marketing performance and effectiveness, providing recommendations for continuous growth.
- Additionally, as one of the most senior members of the business in the Greater China market, from time-to-time you will support central head office with business admin tasks in the country.
- We support a culture where Health and Safety, Wellbeing and Personal Data at work are important. We are all adults, which means we expect the same in return. Each of us plays our part looking out for ourselves, each other, our Partners, and our customers every day.
- Commitment to live and breathe our Company values in the delivery of your role and responsibilities.

As you can see, this role covers a wide range of responsibilities, but we know that our People are more than just their job description. We are a team here at Go City which means there will be plenty of opportunities to stretch your thinking, expand your knowledge and make a contribution to the wider business not reflected here.

**Requirements**:
**What will you have / Who are you?**
- 8+ years’ relevant experience in a marketing and/or e-commerce role, preferably in a high growth, commercial environment.
- Have strong expertise in fully managing marketing P&Ls for brands
- Possesses strong experience in growing international or local brands within Mainland China within the travel or ecommerce spaces.
- Strong leadership skills, able to build both a team and a strategy as well as work with cross functional teams at head office in Singapore, London and New York and influence decisions to support market growth in Mainland China as well as Hong Kong and Taiwan.
- Proficiency in English and Simplified Chinese (written and spoken) is a must to manage our eCommerce platforms and engage stakeholders and external partners.
- Data driven with excellent analytical capabilities to interpret data and understand what the business needs to do.
- Rich technical knowledge of core digital marketing channel, particularly core performance marketing areas of SEA/SEM, affiliates, and SEO.
- Consistent track record of delivering market growth or ecommerce sales uplift.
- Creative thinker with experience developing a brand that speaks to its customers in a powerful way.
- Agile and nimble operator who can spot opportuniti

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