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Data-Driven Marketing Leader
3 weeks ago
Marketing Operations Expertise is crucial in today's data-driven world. As a key player in this field, you will lead and optimize marketing processes, leveraging data analytics to drive informed decision-making.
As a senior Marketing Operations Specialist, your primary responsibility will be to oversee the execution of integrated campaigns across multiple channels. This includes developing and managing marketing dashboards, analyzing Salesforce campaign and funnel performance metrics, and providing insights to enhance audience targeting and engagement strategies.
To achieve success in this role, you will need to have a strong analytical mindset, with expertise in marketing analytics, CRM, and automation tools. Your experience in developing and optimizing marketing cadences, pipelines, and demand waterfalls will also play a significant part in driving business growth.
Key Responsibilities- Data-Driven Marketing & Performance Analytics
- Business Alignment & Marketing Cadence
- Pipeline Health & Demand Waterfall Management
- ROMI & Conversion Optimization
In addition to these core responsibilities, you will also be tasked with tracking and analyzing automated email nurture workflows, optimizing email marketing strategies for lead nurturing, retention, and upsell opportunities, and ensuring compliance with data privacy regulations.
If you have a Bachelor degree in Marketing, Business, Analytics, or a related field, and 8+ years of experience in marketing operations, demand generation, or digital marketing, we encourage you to apply for this exciting opportunity.
