Expert in Data-Driven Marketing

3 days ago

Singapore beBeeGrowth Full time $80,000 - $120,000

We are seeking a Growth and Performance Optimisation Expert to drive user acquisition and revenue growth through strategic marketing initiatives.

This pivotal role involves leading the planning, execution, and optimization of data-driven marketing campaigns to achieve customer acquisition, retention, and revenue growth.

Main Responsibilities:
  • Develop and execute end-to-end growth marketing strategies across integrated channels to drive brand awareness, user acquisition, engagement, retention, and revenue growth.
  • Plan, manage, and optimize advertising campaigns across various platforms to achieve efficient customer acquisition within budget.
  • Conduct in-depth audience segmentation, keyword research, and targeting strategy development to maximize campaign effectiveness.
  • Analyse cross-channel marketing data to uncover insights, identify growth opportunities, and drive continuous funnel optimisation across the user journey.
  • Track, report, and communicate campaign performance and business impact to stakeholders on a regular basis.

The ideal candidate will have a proven track record of successfully scaling campaigns and driving measurable growth, preferably in the healthcare or technology sector. Strong analytical and data-driven decision-making skills, with ability to derive actionable insights from campaign performance metrics, are essential for this role.

In addition to technical skills, excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams, are crucial for success in this position.

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