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Strategic Brand Development Lead

1 week ago

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Job Overview:

We are seeking a results-driven Strategic Brand Development Lead to join ISDN Holdings and collaborate with the CEO in designing and implementing comprehensive marketing strategies for the group and its subsidiaries. The ideal candidate will be responsible for enhancing the company's brand presence, managing digital platforms, and supporting sales initiatives.

Key Responsibilities:

  • Develop and implement short-term, mid-term, and long-term marketing strategies for the group, aligning them with the company's business objectives and growth vision.
  • Monitor market trends, competitor activities, and customer preferences to refine strategies.
  • Create, update, and maintain individual websites, Facebook pages, and LinkedIn profiles for the group and its subsidiaries, ensuring consistent branding, messaging, and user experience across all digital platforms.
  • Manage content creation, SEO optimization, and digital engagement strategies.
  • Develop marketing campaigns and initiatives to generate high-quality sales leads for the respective subsidiaries, working closely with sales teams to align marketing efforts with business development goals.
  • Track and analyze marketing performance to enhance lead generation strategies.
  • Create and maintain a strong, cohesive branding strategy across all subsidiaries.
  • Develop marketing materials, corporate presentations, and communication tools.
  • Oversee the development and management of the company's intranet to enhance internal communication and engagement.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience as a Marketing Manager or in a similar role, preferably in a corporate or group structure.
  • Strong understanding of digital marketing, branding, and lead generation strategies.
  • Experience managing websites and social media platforms.
  • Excellent communication, creative thinking, and project management skills.
  • Ability to work closely with senior management and multiple stakeholders.