Brand Management Lead
4 days ago
The scope of this role is to drive leads for all SMA's programmes via Advertising & Promotions on SMA's Social Media platforms as well as the digital assets of Mediacorp, in addition to TV and Radio.
Main Objectives:
- To design and develop a comprehensive marketing and branding strategy for SMA.
- To strategize and supervise the branding efforts of SMA to deliver top of mind awareness of SMA, SMA's offerings and USPs.
- To manage the marketing budget, optimize, track and report the ROI of SMA's marketing budget.
- To lead in the engagement of internal and external stakeholders.
- To manage the Marketing Agency, Design Agency, and other vendors and agencies engaged by SMA.
Requirements:
- Diploma / Degree in Mass Communication / Business Administration or any related discipline is a plus.
- 5 to 8 years of experience in Marketing and Communications or Branding.
- Understanding of the digital media landscape and a broad and deep knowledge of digital content and social media trends.
- Understanding of the Private Education and Training industry as well as the legislation and regulations on Funding and the Private Education Act.
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