Product Brand Manager

5 days ago


Singapore HTL Group of Companies Full time

The HTL Group of Companies is seeking a Product Brand Manager to develop and implement a brand strategic vision, ensuring a consistent and compelling identity across all touchpoints.

This role involves analyzing market trends, understanding consumer insights, and collaborating with various departments to drive brand growth and equity.


Key Responsibilities:


Develop a brand strategy by analyzing brand position and consumer insights and communicate our vision and mission at market competition.

Work closely with the product development team to ensure brand consistency across new and existing products.

  • Lead creative development to drive brand differentiation
  • Conduct market research and benchmarking to stay ahead of the competition
  • Participate in pricing and distribution strategies related to product brand

Requirements:
Strong experience in brand management, product marketing, or related roles.
Deep understanding of consumer behavior and market trends.
Ability to craft compelling brand stories and drive business results.
Strategic thinker with excellent communication and analytical skills.
A successful product branding track record.
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