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Brand Management Professional

1 week ago

Singapore Oriental Merchant Full time
Job Overview

Oriental Merchant is seeking an experienced Senior Marketing Executive - Corporate Branding to join our team. As a Senior Marketing Executive, you will play a critical role in developing and implementing long-term brand strategies for our home brand product portfolio and corporate brand.

  • Develop and execute marketing plans in collaboration with local category brand teams, ensuring alignment with business objectives.
  • Establish and manage new product planning and development processes, working closely with the Corporate NPD team, suppliers, and contract manufacturers.
Key Responsibilities

In this role, you will:

  • Develop and implement long-term brand strategies for both Oriental Merchant's home brand product portfolio and corporate brand.
  • Establish and execute marketing plans in collaboration with local category brand teams, ensuring alignment with business objectives.
  • Lead new product planning and development with the Corporate NPD team, suppliers, and contract manufacturers.
Requirements

To be successful in this role, you will need:

  • A degree in a related discipline with at least 5 years of experience in the FMCG industry.
  • Proven track record in strategic brand management, including brand positioning, identity, and product portfolio planning.
  • Hands-on experience in new product development (NPD) and packaging design processes.