Brand and Marketing Manager
5 days ago
New Life Community Services is seeking a skilled professional to lead its brand and marketing efforts.
Responsibilities- Develop and implement a comprehensive brand strategy to enhance NLCS's visibility and reputation.
- Lead the development of a master brand corporate identity for NLCS, ensuring consistency across its subsidiary brands and programs.
- Oversee the content strategy, ensuring key messages are communicated through compelling storytelling, data-driven insights, and high-quality visuals.
- Collaborate with program teams to provide strategic communications guidance on key issues, including branding, positioning, and crisis response.
- Develop and implement communication strategies to support fundraising efforts and donor engagement.
- Cultivate relationships with donors, stakeholders, and other external partners to advance NLCS's mission and goals.
- Prepare and disseminate regular updates, reports, and other communications to keep stakeholders informed about NLCS's activities and impact.
- Establish and maintain relationships with media outlets, securing press coverage that enhances NLCS's credibility and reach.
- Serve as the primary contact for media inquiries, preparing press releases, media kits, and talking points.
- Provide media training and coaching to staff members to ensure they are prepared to effectively communicate NLCS's message and values.
- Bachelor's degree in communications, public relations, marketing, or a related field with at least five years of relevant experience.
- Proven track record in developing and executing strategic communications plans.
- Exceptional writing, editing, and verbal communication skills, with the ability to craft compelling narratives for different audiences.
- Experience managing multiple projects and deadlines.
- Strong stakeholder engagement skills, with the ability to build relationships across internal and external partners.
- Ability to work independently with minimal supervision while also collaborating effectively with cross-functional teams.
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