Senior Marketing Manager
7 days ago
We are seeking an experienced Senior Marketing Manager - Brand Development to lead our marketing efforts. As a key member of our marketing team, you will be responsible for driving revenue growth and increasing brand awareness through strategic marketing initiatives.
The ideal candidate will have a strong background in marketing, with a proven track record of success in developing and executing strategic marketing initiatives. You will work closely with our cross-functional teams to ensure seamless marketing campaign execution and maximize results.
Key Responsibilities
• Develop and implement strategies to boost brand awareness and increase revenue growth through customer acquisition, member retention, and loyalty
• Focus on identifying opportunities and using performance-based channels such as CRM and loyalty programs to drive revenue
• Conduct strategic analysis of the competitive landscape and perform detailed data analysis to derive insights for designing effective sales and marketing plans
• Develop strategies to attract new customers and members, using customer segmentation and automation tools for targeted marketing to improve sales performance
Sales & Marketing Strategy
Drive sales through effective marketing campaigns for brand launch, seasonal promotion, and events. This includes:
1. Creating and implementing localized end-to-end sales and marketing initiatives, including collaboration with internal departments, brand owners, and agencies
2. Developing and executing multi-channel brand marketing across digital, social media, and email, ensuring strong content marketing that aligns with growth objectives
3. Analyzing marketing performance data to measure success and optimize strategies
Budget Management & Business Analytics
Take ownership of the P&L and budget for all sales and marketing initiatives. This includes:
1. Managing the marketing budget efficiently to maximize ROI while ensuring compliance and proper documentation
2. Implementing systems to track and report sales and marketing performance systematically
Brand Building & Collaborations
Strengthen the brand's identity across all channels and collaborate with brand owners through strategic partnerships to evaluate organizational goals.
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