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Senior Marketing Manager

1 week ago


Singapore BF International Full time

Becoming a Senior Brand Executive at BF International means joining a dynamic team dedicated to revolutionizing the beauty education sector. We're looking for an exceptional professional who can develop and execute a comprehensive brand strategy to position us as a trusted leader in the beauty and wellness space.

The ideal candidate will possess a strong background in brand building, particularly within consumer services or goods, along with expertise in performance marketing to drive tangible business results. In this role, you'll collaborate closely with a passionate and creative team to craft compelling brand narratives and visual assets.

Responsibilities:

  • Establish a robust brand identity across digital, social, and physical touchpoints.
  • Pilot effective performance marketing campaigns to boost awareness, acquisition, and retention.
  • Analyse campaign data to refine strategies and maximise ROI.
  • Leverage market research to inform customer-centric brand decisions.
  • Build strategic partnerships with external agencies and vendors to amplify marketing efforts.