Strategic Marketing Lead

4 days ago


Singapore The HEINEKEN Company Full time

At The HEINEKEN Company, we are looking for a Strategic Marketing Lead to join our team in APAC.

The purpose of this position is to drive growth through building legendary brands. As a Strategic Marketing Lead, you will be responsible for growing brand power, market share, and GP margin across brands by embedding and strengthening marketing capabilities.

You will work with specialists/subject matter experts in Global Commerce and Marketing Directors to embed capabilities at Operating Country (Opco) level with marketing and trade marketing teams & external agency partners.

Key deliverables include building and delivering the regional Marketing Capability Roadmap, supporting delivery of Capability Roadmaps across Op Cos, and driving capabilities of the Marketing function across Op Co's.

Raise the bar on Mainstream and Local brands by sharpening JBTD & MWB prioritization, leading Brand Power Acceleration programs, facilitating brand positioning workshops and creative execution on focus brands in key markets where needed.

Your expertise should include 10-12 years postgraduate experience in related marketing fields, ideally in FMCG, with required work experience in field of expertise: 8+ years Marketing experience working across 'Must Win Battles': Brand Management, CMI, Advertising development, and Capability building.

Languages: Fluent in English.

This role will work with several agencies and other Sr key stakeholders in global, regional and local commercial / marketing teams.



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