Field Marketing Manager

3 days ago


Singapore TCWGlobal Full time
Company Overview
This is a global company that employs thousands of people worldwide. They are on their journey to become a leading technology provider in the industry.

About the Job
We are seeking a results-driven field marketing rockstar for Asia. This position is ideal for a creative self-starter who is a strategic planner and stellar executor that can thrive in a very fast-paced environment. As a close partner to Sales, this person would have an in-depth understanding of the B2B buying journey across Asia, including India and SEA, and is adept in driving lead generation, account-based marketing, and go-to-market campaigns to impact the presale and post-sale customer journey.

Main Responsibilities
- Identify, plan and execute superbly new ideas to drive towards our goals and improve outcomes.
- Take ownership to lead or assist in marketing programs, regional initiatives and anything under your charge.
- Unafraid to try something new and take calculated risks.
- Plan meticulously, putting it down in writing to collaborate with stakeholders.
- Interact extensively across all functional teams within Twilio in the Asia Pacific region and Globally.

Daily Duties
- Lead overall Field Marketing across Asia and India, including Hong Kong, Philippines, Thailand, and Singapore. Field Marketing includes offline and online activities that are localized and tailored to drive results from the above key markets.
- Collaborate with APJ Campaign and Digital teams to deliver integrated marketing campaigns.
- Ensure field activities that drive middle to bottom of funnel results are aligned with APJ regional top of funnel activities.
- Familiar with delivering B2B campaigns through the following marketing channels, including email, social media, paid media (e.g. display ads, search marketing), paid advertorial (sponsored editorial on business-related media outlets).

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