Strategic Media Solutions Director
7 hours ago
About GroupM
GroupM, a leading media investment management company, is seeking a Strategic Media Solutions Director to join our team in Singapore. This role offers an exciting opportunity for a motivated and passionate media professional to drive the development of strategic media solutions and contribute to the growth of our business.
About the Role
The successful candidate will be responsible for leading the development of strategic media plans that drive business results for our clients. This will involve conducting research on media consumption patterns, analyzing data to inform decision-making, and collaborating with cross-functional teams to deliver top-notch thinking and practical work.
Key Responsibilities:
- Conduct research on media consumption patterns for different markets and audiences.
- Develop culturally-relevant connection ideas that live in media environments.
- Write go-to-market strategies for the launch of communication campaigns utilizing a variety of channels, targeting tactics, partners, and data providers.
- Build out a connections framework for a category across all levels of a decision journey.
- Mine client and consumer data in collaboration with cross-functional teams to uncover insights and inform decision-making.
- Prepare and deliver presentations to clients with your media findings and recommendations.
- Educate clients and internal stakeholders on media innovation trends and potential.
- Drive the strategic direction for a new business pitch.
The Ideal Candidate
We are looking for a highly skilled communicator who can simplify the complicated media world and structure of an agency. The ideal candidate will have a strong understanding of media planning principles and be able to think strategically to develop innovative solutions. They will also possess excellent communication and project management skills, with the ability to work successfully with teams and handle multiple projects under pressure.
Requirements:
- Undergraduate degree in communication or media or business management (Post-graduate/masters preferred).
- At least 5 years in media planning experience or related field required.
- Knowledgeable about and experienced with the concepts, approaches, and issues involved in tactical media planning.
- Familiar with the timelines, processes, and needs of the implementation of all media.
- Knowledgeable about new approaches to and developments in tactical planning.
- Demonstrated critical thinking and problem-solving skills.
- Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure.
- Ability to make decisions and use critical thinking.
- Knowledge and use of various research systems.
- Proficient in Microsoft Excel and Microsoft PowerPoint.
- Capability to operate effectively in a dynamic, adaptable, agile environment.
- Good communication skills and the ability to manage diverse conversations with various stakeholders.
About Us
GroupM operates in one of the most dynamic and exciting environments in the world. With a high proportion of multi-national clients, renowned brands, and media owners, we offer a unique opportunity for talented individuals to grow their careers in media investment. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
Compensation and Benefits
We offer a competitive salary range of SGD 120,000 - SGD 180,000 per annum, depending on experience. In addition, we provide a comprehensive benefits package, including health insurance, retirement plan, and opportunities for professional development.
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