Digital Sales Growth Manager
1 month ago
You will be responsible for driving the growth of digital sales for our Consumer business. This involves working closely with internal stakeholders to understand business needs and plans, and translating them into effective digital sales strategies on our Web and App platforms.
As a digital product owner, you will be responsible for supporting the onboarding of new purchase journeys, campaigns, and offers, defining and managing the agile product backlog to increase conversions, and undertaking testing and development efforts to enhance capabilities and improve platform reliability and performance.
Key Responsibilities:
- Engage with UX-UI, data analytics, and business line stakeholders to improve and define digital purchase journeys
- Support digital transformation projects in user acceptance testing, documenting test results, and communicating implications to development and business teams
- Influence offers and campaign strategy to maximize quality traffic and online conversion rate
- Cross-functionally define requirements of new features and improvements to current digital purchase journeys
- Define and manage agile product backlogs as product owner of purchase journeys
- Partner with internal IS and vendors to ensure development, testing, and release activities meet delivery timelines
- Monitor, report, and analyze sales performance, on-site conversion rate, and identify issues pertaining to drop-off and define optimization and improvement plans of purchase journeys
Qualifications:
- Bachelor's degree
- 1-2 years of experience with web and app development, user experience best practices, working with UX-UI teams, system integration working with IS teams, and digital project management
- Proven experience with sales analysis and reporting, comfortable with numbers and deriving action plans from data
Technology Requirements:
- Familiarity with project management systems like JIRA/Asana/etc
- Familiarity with design tools like Figma/Figjam/etc
- Familiarity with WEB/App environments like OutSystems/AEM/CMS (good to have)
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