Digital Sales Strategist
4 weeks ago
Job Title: Online Business Manager
Job Summary:
The Online Business Manager will be responsible for driving the online sales performance across B2B and B2C in Australia, working closely with the global and APAC marketing teams to raise awareness of the ESET brand across our digital channels.
Key Responsibilities:
- Develop and implement effective digital marketing strategies to drive online sales and revenue growth
- Collaborate with internal teams to ensure all digital spend delivers effective return on ad spend (ROAS) while maintaining high brand standards
- Support the Marketing Director in deploying effective digital activity, working closely with HQ and third-party resources
- Manage online advertising, acquisition, and sales performance in line with the strategy in Australia
- Analyzing and interrogating digital marketing performance on a weekly basis with online revenue target responsibility
- Liaise and manage the relationship between ESET Australia, APAC marketing, and Global digital teams
- Report on the effectiveness of digital marketing and acquisition, making recommendations for improvement
- Forecast, online budget planning (including media planning & buying), and performance monitoring with regards to budget allocation efficiency
- Stay on top of the latest trends in the digital space to inform future direction
- Work with the Marketing Analyst on data requirements
- Provide insight on consumer behavior in the digital space to inform the creative route
- Work with the in-house designer on developing engaging and impactful content for digital campaigns
- Manage the strategic development of ESET Australia's social media presence
- Work closely with the teams in Australia to monitor retention rates
Requirements:
- Proven work experience as a Digital Marketing Manager or similar role
- Solid experience coordinating successful online sales and marketing campaigns
- Strong digital marketing and advertising skills, including knowledge of key SEO principles, understanding of metrics and measures for digital marketing (Social, Display, PPC, and Video)
- Strategic planning skills
- Solid analytical and reporting skills
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