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Senior Brand Marketing Associate/Manager

2 months ago

Singapur, Singapore Careers@Gov Full time

[Role Overview]

The Singapore Economic Development Board (EDB), a government entity under the Ministry of Trade and Industry, is tasked with enhancing Singapore's stature as a premier hub for business, innovation, and talent. Our focus is on investment promotion and industry growth, collaborating with both international and local enterprises by offering insights, connections to partners, and access to government incentives for their investments. Our mission is to foster sustainable economic development, ensuring vibrant business opportunities and quality jobs for Singapore.

For more details about EDB, please visit our website.

The Integrated Marketing team operates within EDB's Brand, Marketing, and Communications (BMC) division. Together, we manage the Singapore business brand, coordinate all advertising initiatives, and implement campaigns that showcase Singapore's appeal as a destination for companies. Our objective is to enhance awareness of Singapore among international businesses and talent, converting this awareness into genuine interest in relocating to Singapore.

[Key Responsibilities]

As a Senior Associate/Manager (Brand), you will take charge of one of the most dynamic brands globally, the Singapore business brand. You will utilize analytical skills to assess how Singapore should be viewed by a global business audience while also leveraging creativity to develop innovative ideas that bring this vision to life through impactful activations and campaigns worldwide.

Your responsibilities will encompass:

  • Campaign Execution and Localization:
    • Oversee integrated brand campaigns across various channels, including paid, owned, earned, and partner platforms. This includes campaign strategy, planning, production, execution, performance analysis, and stakeholder/vendor management.
    • Localize the Singapore business brand in key markets such as Germany, Japan, Singapore, the UK, and the US, collaborating with EDB's international offices on both online and offline activations.
  • Brand Strategy:
    • Facilitate meetings, workshops, and consultations with EDB senior management and government stakeholders regarding the direction of the Singapore business brand.
    • Collaborate with the Brand team to propose modifications to the Singapore business brand in alignment with EDB's broader industry development strategy, translating these proposals into brand campaigns.
  • Brand Governance and Proliferation:
    • Commission, govern, and promote the adoption of Brand SG and EDB assets and toolkits, including visual materials, design templates, and merchandise.
    • Monitor the application of the Singapore and EDB brands across various touchpoints, including events, digital campaigns, and partnerships.
  • Additional Responsibilities:
    • Depending on business needs, you may be required to assist with other integrated marketing initiatives led by team members, which could involve supporting the execution of various marketing campaigns through events, partnerships, and paid media.

[Candidate Profile]

  • Singaporean
  • A minimum of 4 years of brand marketing experience, ideally in B2B or public sector roles, either within a marketing agency or as part of a corporate/government brand marketing team.
  • Proven experience in planning and executing integrated marketing campaigns across paid, owned, and earned channels.
  • Experience in supervising and collaborating with marketing vendors, including creative agencies and market research firms.
  • (Preferred) Familiarity with Singapore government procurement processes.
  • A degree in relevant fields such as Marketing, New Media, or Mass Communication.
  • Ability to produce high-quality work with minimal oversight from management.
  • Strong influencing skills to engage internal and external stakeholders, many of whom may not be marketing experts.
  • Capacity to thrive in a fast-paced environment with complex tasks.

Applications will be reviewed on a rolling basis, and only shortlisted candidates will be contacted.