Senior Brand Marketing Specialist

2 days ago

Singapur, Singapore Careers@Gov Full time
Job Title: Senior Associate/Manager, Brand

Join the Integrated Marketing team at the Singapore Economic Development Board (EDB) as a Senior Associate/Manager, Brand. As a key member of our team, you will be responsible for developing and executing integrated brand campaigns that showcase Singapore's attractiveness as a destination for businesses and talent.

Key Responsibilities:
  • Manage integrated brand campaigns across paid, owned, earned, and partner channels, including campaign strategy, production, execution, performance reporting, and stakeholder/vendor management.
  • Localize the Singapore business brand in key markets, including Germany, Japan, Singapore, the UK, and the US, by working with EDB's international offices on online and offline activations.
Requirements:
  • At least 4 years' brand marketing experience, preferably in B2B or public sector, as part of a marketing agency or as part of a corporate/government brand marketing team.
  • Experience in planning and executing integrated marketing campaigns spanning paid, owned, and earned channels.
  • Experience supervising and working with marketing vendors such as creative agencies and market research firms.
  • Preferred experience with Singapore government procurement processes.
  • A degree in relevant disciplines, including Marketing, New Media, and Mass Communication.
  • Ability to deliver high-quality work with minimal intervention from managers.
  • Ability to influence internal and external stakeholders, including those who are not marketing experts.
  • Ability to thrive in a fast-paced working environment with high complexity tasks.
What We Offer:

We offer a dynamic and challenging work environment, opportunities for professional growth and development, and a competitive salary and benefits package.

Apply now and be part of our team that is shaping the future of Singapore's business brand.

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