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Marketing Manager, Senior Marketing Manager, Integrated Marketing Manager, Campaigns Manager, AI Marketing Specialist, Brand Manager, Marketing Communications Manager, Senior Brand Manager
1 month ago
The Integrated Marketing team is part of EDB's Brand, Marketing and Communications (BMC) division, responsible for enhancing Singapore's position as a global centre for business, innovation, and talent. As a Manager/Senior Manager (Campaigns - AI), you will execute a multi-channel, thematic campaign to increase awareness of Singapore's attractiveness to international business executives and drive them to invest in or move to Singapore.
Key Responsibilities- Develop and execute AI campaign strategy and planning, including defining campaign objectives, messaging, target audience, user journeys, and success metrics/KPIs.
- Recommend an ideal channel mix across owned, earned, and paid channels to achieve campaign objectives.
- Socialise campaign strategy with internal stakeholders, including senior management, other marketing teams, and EDB's client-facing industry groups.
- Develop campaign assets, including content, ads, and visuals, and secure and execute partnerships with event organisers, professional services providers, vendors, and other partners.
- Regularly report campaign performance to internal stakeholders and management, recommend mid-campaign optimisations, and incorporate post-campaign learnings into future campaigns.
- Manage campaign timelines and ensure key milestones are on schedule.
- At least 5 years' integrated marketing experience, preferably in B2B tech or the public sector, including in content marketing, events, and partnerships.
- Hands-on experience with paid media, social media, and search, either as a business user or as part of an agency.
- Proficiency in tools such as Adobe Analytics, Adobe Experience Manager, Google Analytics, Oracle Eloqua, and Salesforce.
- A degree in a relevant discipline such as marketing or mass communications.
- Candidates who can deliver high-quality work with minimal intervention from managers.
- Individuals who can influence internal and external stakeholders, including those who are not marketing experts.
- People who can thrive in a working environment with aggressive timelines and complex tasks.
- Candidates who can come up with and follow through on creative concepts that make a brand stand out from its competitors.
This role is only open to Singaporeans. We review applications and interview on a rolling basis, and applicants can expect to receive an application outcome within 8 weeks of application date. Only shortlisted candidates will be notified.