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Senior Manager, Growth and Marketing
2 months ago
We are a leading travel technology company that enables experiences and travel services across 2,300 destinations worldwide. Our mission is to bring the world closer together through experiences.
Founded in 2014, we have grown to become a global community of over 1,500 employees, with a presence in 20+ locations. We are guided by our core beliefs: Push boundaries, Ask For and Give Feedback, Take Ownership, and Help Each Other.
Role OverviewWe are seeking a strategic and growth-focused Senior Manager of Growth and Marketing to drive our marketing efforts across various channels and ensure alignment with our global business objectives. This role will involve working closely with our key Western cluster markets—Australia, the USA, and the UK—to shape marketing strategies that drive growth and brand presence in these dynamic regions.
Key Responsibilities- Cross-team alignment and collaboration: Work closely with marketing leads in the market to provide support for their growth on specific channels, leveraging economies of scale.
- Strategic Oversight: Develop and refine a comprehensive growth and marketing strategy, focusing on channel connectivity and alignment. This may require different strategies for each market on the same channel to support business objectives and drive brand growth across all stages of the marketing funnel.
- Optimization: Analyze performance metrics to identify opportunities for improvement across channels, ensuring strategies are continuously optimized for efficiency and effectiveness in each market.
- Resource Alignment: Evaluate and adjust resource allocation to ensure that marketing priorities in Australia, the USA, and the UK are supported and that teams have what they need to succeed.
- Stakeholder Communication: Serve as the key point of contact for senior leadership and cross-functional teams, providing updates on marketing performance and strategic recommendations for the Western cluster.
- Channel Strategy Management: Maintain an overview of key marketing channels, including design and creative, SEO, SEM, CRM, content production, and campaign execution.
- Minimum 7 years of experience in digital or e-commerce marketing, with a strong focus on growth and strategy, particularly in Western markets.
- Strategic Oversight: Ability to develop and manage high-level strategies and business growth across multiple marketing channels, ensuring alignment with business goals in key Western markets.
- Cross-Functional Collaboration: Strong ability to influence and align teams across different functions and regions, driving collaboration and efficiency.
- Analytical Skills: Proficiency in analyzing data to inform decision-making and optimize marketing strategies across diverse markets.
- Resource Management: Experience in evaluating and reallocating resources to support shifting priorities and maximize impact in the Western cluster.
- Leadership: Demonstrated ability to lead through influence, driving alignment and collaboration without direct oversight of all functions.
- Entrepreneurial: A proactive, self-starting attitude with a focus on innovation and growth in dynamic and competitive markets.
- Results-Driven: A commitment to achieving measurable outcomes and continuously improving marketing performance.
- Agile: Comfortable working in a fast-paced, dynamic environment with the ability to pivot as needed.
- Collaborative: A team-oriented approach, with the ability to bring different functions and markets together to achieve common goals.