Growth Marketing Manager

3 weeks ago

Singapore HIGOGAME PTE. LTD. Full time
Roles & Responsibilities

Company Description

Higogame is a trailblazer in the mobile gaming and entertainment industry. Since our inception in late 2020, we have been dedicated to transforming the gaming landscape in Southeast Asia and beyond, delivering innovative and immersive experiences that engage millions of players around the globe.

  • Our revenue has seen remarkable growth year after year, with operations extending across multiple regions worldwide.
  • In just three years, we've risen to become one of the top two games of our kind in the local market.
  • We proudly serve around 2 million active users daily and have a total monthly active user base of 5 million worldwide.
  • Our team consists of over 200 talented employees, including a robust R&D division of more than 100 experts.
  • We offer exceptional career development opportunities and foster a multinational culture that empowers everyone to reach their full potential.

Join us as we continue to push the boundaries of mobile gaming


What You'll Do:

We are seeking a highly motivated Growth Marketing Manager to take charge of our paid advertising strategies across multiple platforms, including Facebook Ads Manager, Google Ads, TikTok Ads, and other relevant channels. Your primary focus will be to drive user acquisition and maximize the lifetime value (LTV) of our mobile games.


Key Responsibilities:

  • Develop, implement, and manage paid advertising campaigns to attract high-quality users for our mobile games.
  • Optimize campaign performance across various platforms (Facebook, Google, TikTok, etc.) to achieve key KPIs, including user growth, cost per install (CPI), and LTV.
  • Manage and optimize campaigns on mobile ad networks like Applovin, Unity Ads, and other platforms with programmatic capabilities to drive efficient user acquisition at scale.
  • Conduct in-depth market research to understand gaming trends, user behavior, and competitive landscape in target markets.
  • Monitor and analyze campaign performance data, providing actionable insights and recommendations to improve effectiveness.
  • Collaborate with the creative design team to develop compelling ad creatives tailored to each market.
  • Manage budgets effectively, ensuring efficient allocation of resources to maximize ROI.
  • Leverage Mobile Measurement Partners (MMPs) such as AppsFlyer, Adjust to track and analyze the performance of user acquisition campaigns, ensuring accurate attribution and data-driven decision-making

Who we’re looking for:

  • Proven at least 3-5 years of experience in managing paid advertising campaigns, particularly on Facebook Ads Manager, Google Ads, TikTok Ads, and mobile ad networks like Applovin.
  • Strong understanding of the mobile gaming industry, with a focus on user acquisition and LTV optimization.
  • Proficiency in using Mobile Measurement Partners (MMPs) like AppsFlyer, Adjust for campaign tracking, analysis, and attribution.
  • Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
  • Excellent project management skills, with the ability to handle multiple campaigns and priorities simultaneously.
  • Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.

Nice to have:

  • Experience working in LATAM and Southeast Asian markets is a plus
  • Proficiency in English; knowledge of Portuguese is a plus due to the need to understand the LATAM market

Tell employers what skills you have

CRM
Market Research
Management Skills
Budgets
Entertainment
Social Media
Asian Markets
Mobile Games
Career Development
Targeting
Unity
Customer Acquisition
Project Management
Digital Marketing
Facebook
Viral Marketing

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