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Senior Media Manager

2 months ago


Singapur, Singapore Autodesk Full time

Job Summary

We are seeking a highly experienced Digital Media Director to lead our Paid Media team at Autodesk. As a key member of our Digital Media Center, you will be responsible for developing and executing a comprehensive paid media strategy that drives business growth and customer engagement.

Key Responsibilities

  • Develop and execute a global paid media strategy that aligns with business objectives and customer needs.
  • Lead a team of 20+ digital media professionals to deliver high-quality paid media campaigns across multiple channels.
  • Manage large media partner relationships, including Google, Facebook, and LinkedIn.
  • Track and analyze paid media performance against key performance indicators (KPIs) and provide actionable insights to stakeholders.
  • Collaborate with cross-functional teams, including marketing operations and engineering, to ensure data accuracy and digital media optimization.
  • Coordinate with stakeholders to ensure alignment on budgets, volume, quality, and return goals.

Requirements

  • 8+ years of experience in paid media strategy and execution, with a proven track record of driving business growth.
  • Bachelor's or Master's degree in marketing, communications, or a related field.
  • Experience managing large global teams and leading cross-functional initiatives.
  • Extensive knowledge of digital marketing channels, including SEM, social, display, and programmatic platforms.
  • Experience with multi-touch attribution and media mix modeling.
  • Direct experience with predominant ad platforms, including Facebook, LinkedIn, Adwords, DV360, Demandbase, TradeDesk, and YouTube.
  • Experience with ad operations, media reporting, and QA, including implementation of UTMs, ad serving, and pixels.
  • Understanding of the evolving MarTech space and ability to communicate complex campaigns across multiple channels.
  • Experience using digital media analytics and reporting tools, including Adobe Analytics, Google Analytics, and PowerBI.
  • Experience establishing communication with diverse groups and working collaboratively with people from different backgrounds and geographies.
  • Passion for digital marketing and connecting stakeholders with effective digital media approaches.

About Autodesk

Autodesk is a leader in the design, engineering, and entertainment industries, with a mission to help innovators turn their ideas into reality. We are committed to creating a culture that values diversity, inclusion, and employee well-being.

Benefits

We offer a comprehensive benefits package, including health and financial benefits, time away, and everyday wellness programs. Learn more about our benefits in the U.S. by visiting our website.