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Senior Media Manager
2 months ago
Job Summary
We are seeking a highly experienced Digital Media Director to lead our Paid Media team at Autodesk. As a key member of our Digital Media Center, you will be responsible for developing and executing a comprehensive paid media strategy that drives business growth and customer engagement.
Key Responsibilities
- Develop and execute a global paid media strategy that aligns with business objectives and customer needs.
- Lead a team of 20+ digital media professionals to deliver high-quality paid media campaigns across multiple channels.
- Manage large media partner relationships, including Google, Facebook, and LinkedIn.
- Track and analyze paid media performance against key performance indicators (KPIs) and provide actionable insights to stakeholders.
- Collaborate with cross-functional teams, including marketing operations and engineering, to ensure data accuracy and digital media optimization.
- Coordinate with stakeholders to ensure alignment on budgets, volume, quality, and return goals.
Requirements
- 8+ years of experience in paid media strategy and execution, with a proven track record of driving business growth.
- Bachelor's or Master's degree in marketing, communications, or a related field.
- Experience managing large global teams and leading cross-functional initiatives.
- Extensive knowledge of digital marketing channels, including SEM, social, display, and programmatic platforms.
- Experience with multi-touch attribution and media mix modeling.
- Direct experience with predominant ad platforms, including Facebook, LinkedIn, Adwords, DV360, Demandbase, TradeDesk, and YouTube.
- Experience with ad operations, media reporting, and QA, including implementation of UTMs, ad serving, and pixels.
- Understanding of the evolving MarTech space and ability to communicate complex campaigns across multiple channels.
- Experience using digital media analytics and reporting tools, including Adobe Analytics, Google Analytics, and PowerBI.
- Experience establishing communication with diverse groups and working collaboratively with people from different backgrounds and geographies.
- Passion for digital marketing and connecting stakeholders with effective digital media approaches.
About Autodesk
Autodesk is a leader in the design, engineering, and entertainment industries, with a mission to help innovators turn their ideas into reality. We are committed to creating a culture that values diversity, inclusion, and employee well-being.
Benefits
We offer a comprehensive benefits package, including health and financial benefits, time away, and everyday wellness programs. Learn more about our benefits in the U.S. by visiting our website.