Global Travel Marketing Specialist

7 days ago


Singapore JTB PTE LTD Full time

We are seeking a highly skilled Global Travel Marketing Specialist to join our team at JTB PTE LTD. This exciting opportunity will involve developing and implementing targeted multi-channel marketing campaigns to promote outbound leisure travel packages to high-potential destinations.

Key Responsibilities:
  • Campaign Development & Execution:
    • Design and execute comprehensive marketing strategies to drive engagement and conversion across various digital channels, including social media, email, and the company website.
    • Collaborate with cross-functional teams to ensure seamless campaign execution and timely delivery of results.
  • Market & Destination Research:
    • Stay up-to-date on the latest trends in outbound leisure travel, including emerging destinations, seasonal demand, and customer preferences.
    • Conduct market research to identify customer demographics and segment audiences for more effective targeting and content creation.
  • Content Creation & Promotion:
    • Create engaging and informative content that showcases travel packages, promotions, and destination highlights across various digital platforms.
    • Develop compelling storytelling techniques to appeal to diverse travel interests and cultures.
  • Partnerships & Cross-Promotions:
    • Negotiate partnerships with tourism boards, airlines, and hospitality providers to enhance offerings and amplify campaign reach.
    • Foster relationships with influencers and content creators in the travel industry to drive engagement and brand awareness.
  • Performance Analysis & Optimization:
    • Monitor key performance indicators (KPIs) such as ROI, CTR, and customer engagement to assess campaign success and optimize strategies.
    • Provide regular performance reports to stakeholders and adjust tactics to improve reach and conversion rates.

In addition to your expertise in global travel marketing, we require a Bachelor's degree in Marketing, Business, Tourism, or a related field. Your experience should include at least 2 years of marketing experience in the travel industry, specifically in outbound or international leisure travel. Strong knowledge of digital marketing channels and tools is essential, including social media, email marketing, Google Analytics, SEO, and PPC.

A competitive salary of SGD $50,000 - $60,000 per annum reflects the level of expertise we require. If you're passionate about the travel industry and have the skills to excel in this role, please submit your application. We look forward to hearing from you



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