Commercial Growth Manager

2 weeks ago

Singapore beBeeMarketing Full time $90,000 - $120,000
Job Description:

We are seeking a Senior Customer Marketing Manager to play a key role in translating brand strategy into commercial success across On and Off-Trade channels. This role will lead the execution and performance analysis of trade marketing activities, support channel development, and identify growth opportunities in alignment with sales and brand teams.

This position is central to driving efficiency and collaboration across Sales, Marketing, and Sales Planning, ensuring we capture market share, maximize channel potential, and deliver on our volume and value targets.

Responsibilities:

  • Ensure brand, trade, and commercial objectives are fully aligned to drive market impact. Leverage customer and channel insights to shape effective trade marketing strategies.
  • Translate brand goals into clear, actionable plans across channels and customers. Lead planning and execution of trade programs, adapting to market dynamics in real time. Coordinate with external agencies to maximize the impact of activations, while focusing on ROI and quality of execution.
  • Oversee trade A&P investment by brand and activity, ensuring strong ROI. Track performance through KPIs and present key findings in internal forums.
  • Develop standardized POSM, playbooks, and visibility tools to support execution excellence. Partner with internal teams to refresh assets and optimize toolkit usage across channels.
  • Provide the sales team with relevant tools including pricing guidance and trade presenters. Conduct competitor reviews to support commercial strategy and market positioning.
  • Analyze channel performance to identify growth levers and support forecasting. Evaluate key activations and campaigns to drive continuous improvement.
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