Data-Driven Marketing Strategy Executive

6 days ago

Singapore beBeeMarketing Full time $6,000
Marketing Analytics Project Lead

This role involves spearheading key CRM and analytics projects, ensuring alignment with organizational goals and timelines.

The ideal candidate will have expertise in utilizing advanced analytics tools for data interpretation and actionable insights, as well as proficiency in project management methodologies and tools.

They should have a proven ability to lead and deliver complex projects, ensure alignment with business objectives, and possess excellent communication and presentation skills.

Key Responsibilities:
  • Develop and execute key CRM and analytics strategies, aligning with organizational goals and objectives.
  • Oversee the end-to-end project lifecycle, from planning and execution to monitoring and reporting.
  • Collaborate with cross-functional teams to drive projects forward, ensuring successful delivery.
  • Analyze and interpret CRM data, generating actionable insights to drive user acquisitions and improve customer retention for key brands.
  • Build and deploy personalized journeys and touchpoints for consumers, driving intimacy across the ecosystem.
  • Establish robust measurement frameworks to measure the performance of key CRM metrics.
  • Partner with internal teams to identify opportunities and challenges, making data-driven recommendations for continuous improvement.
Required Skills and Qualifications:
  • Bachelor's degree in Computer Science, Electrical/Computer Engineering, Business Analytics, Industrial & Systems Engineering, Operations Research, Mathematics/Statistics, or related technical disciplines.
  • Min. 3 years of proven experience in analytics, business analytics, and project management.
  • Expertise in utilizing advanced analytics tools for data interpretation and actionable insights.
  • Familiarity with Power BI visualization tool.
  • Hands-on experience of SQL and willingness to pursue other data analysis/programming tools.
  • Proficiency in project management methodologies and tools.
  • Demonstrated success in leading and delivering complex projects, ensuring alignment with business objectives.
About This Opportunity:

We are seeking a highly skilled marketing analytics project lead to join our team.

The ideal candidate will be able to work independently and collaboratively in a team, and possess excellent communication and presentation skills.

If you are a motivated and results-driven individual with a passion for marketing and analytics, we encourage you to apply.

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