Data-Driven Marketing Strategist

4 days ago

Singapore beBeeMarketing Full time $90,000 - $120,000
Unlock the Power of Data-Driven Marketing

Job Overview:

As a Marketing Mix Modeling Specialist, you will play a pivotal role in empowering our clients to optimize their marketing investments through advanced statistical modeling and data-driven insights.

  • Lead the development and implementation of Marketing Mix Modeling (MMM) strategies to drive business growth and improvement.
  • Collaborate with cross-functional teams to develop and implement new measurement methodologies and tools.
  • Guide customers through complex MMM analyses, translating technical findings into actionable business strategies.
  • Advise on measurement strategies and best practices to drive executive-level decision-making.

Required Skills and Qualifications:

To be successful in this role, you will need:

  • A Bachelor's degree or equivalent practical experience.
  • 8 years of experience in media analytics, advertising sales, digital media, consulting, or financial analysis.
  • Experience with programming languages such as Python or R for data analysis and modeling.

Benefits:

As a Marketing Mix Modeling Specialist, you can expect:

  • Competitive salary and bonus structure.
  • Opportunities for professional growth and development.
  • A collaborative and dynamic work environment.

Others:

In addition to the above responsibilities and qualifications, we are looking for individuals who:

  • Have a strong understanding of statistical modeling techniques, including regression analysis, time series analysis, and causal inference.
  • Can communicate complex information effectively to both technical and non-technical audiences.
  • Are able to build and maintain relationships with key stakeholders, including marketing executives and agency partners.

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