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Digital Readiness Marketing Manager

2 months ago

Singapur, Singapore Careers@Gov Full time
{"title": "Digital Readiness Marketing Manager", "description": "Job Summary

We are seeking a highly skilled Digital Readiness Marketing Manager to join our team at IMDA. As a key member of the Digital Readiness Cluster, you will be responsible for developing and executing marketing strategies to raise awareness and encourage actions for the national Digital for Life (DfL) movement.

Key Responsibilities
  • Conceptualize and implement integrated marketing plans to drive performance objectives.
  • Plan and optimize media strategy and mix to achieve business goals.
  • Track and analyze campaign performance to inform future strategies.
  • Manage marketing budget and ensure effective resource allocation.
  • Collaborate with internal stakeholders to develop and execute effective media campaigns.
  • Produce and curate content to drive awareness and engagement of target audience segments.
  • Oversee the implementation of SEO and SEM to optimize organic and paid search for the website.
  • Manage content distribution on online channels and social media to increase web traffic.
Requirements
  • Background in Marketing or a related field.
  • At least 8-10 years of experience in leading marketing campaigns across channels.
  • Strong analytical skills and knowledge of web analytics tools.
  • Experience in managing agencies and vendors.
  • Motivated, adaptable, and able to thrive in a fast-paced environment.
  • Ability to manage multiple projects and workstreams concurrently.
", "lang_code": "en-US"}