Digital Readiness Marketing Lead

4 weeks ago


Singapur, Singapore Careers@Gov Full time

About the Role:

Careers@Gov is seeking a seasoned marketing professional to lead the Digital Readiness Marketing team within IMDA. As a key member of the Digital Readiness Cluster, you will be responsible for building momentum for the national Digital for Life (DfL) movement by developing and executing marketing strategies, programmes, and activations to raise awareness and encourage actions.

Key Responsibilities:

  • Conceptualise, develop, and implement integrated marketing plans to drive performance objectives.
  • Plan and optimise media strategy and mix to drive performance objectives.
  • Track and analyse the performance of campaigns.
  • Manage marketing budget and ensure alignment with business objectives.
  • Manage the brand identity and ensure consistency across channels.
  • Collaborate with partners on content creation and extending reach beyond owned platforms.
  • Work closely with internal stakeholders on key events and outreach to the community.
  • Produce and curate content that drives awareness and engagement of target audience segments.
  • Oversee the implementation of SEO and SEM to optimise organic and paid search for the website.
  • Manage content distribution on online channels and social media channels to increase web traffic.
  • Collaborate with lines of business within the Digital Readiness Cluster to build and execute effective media campaigns to achieve business objectives.
  • Report on marketing, website, and socials performance, and recommend strategies for continual improvement.

Requirements:

  • Background in Marketing or a related discipline.
  • At least 8-10 years of experience in leading marketing campaigns across channels.
  • Strong analytical skills and knowledge of web analytics tools.
  • Experience in managing agencies and vendors.
  • Motivated, adaptable, and able to thrive in a fast-paced environment.
  • Ability to manage multiple projects and workstreams concurrently.
  • Meticulous, good project, and budget management.
  • Good verbal presentation and writing skills.


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