FMCG Wholesale Business Growth Leader

2 weeks ago


Singapore SRI MULLAI TRADERS PTE. LTD. Full time
About the Position:
We are seeking a highly motivated and experienced professional to lead our FMCG wholesale business growth efforts in India. As a Business Development Manager, you will be responsible for identifying and expanding business opportunities in the Indian market. This includes managing relationships with retailers, distributors, kirana stores, supermarkets, and modern trade partners. You will also drive bulk sales, meet sales targets, and develop promotional plans to increase market penetration and revenue.

Key Responsibilities:
  • Business Growth & Expansion
    • Identify and onboard new retailers, wholesalers, and distributors for FMCG products.
    • Develop regional sales strategies to increase market presence and product reach.
    • Explore B2B partnerships and negotiate deals with key wholesale clients.
    • Conduct market research to identify new business opportunities and consumer trends.
  • Sales & Revenue Generation
    • Drive bulk sales by targeting wholesale buyers and large retail chains.
    • Meet and exceed monthly, quarterly, and annual sales targets.
    • Develop and execute promotional plans, seasonal offers, and incentive schemes.
    • Handle pricing negotiations, credit terms, and contract closures with clients.
  • Client Relationship Management
    • Build and maintain strong relationships with wholesale customers, traders, and stockists.
    • Provide customer support, order tracking, and problem resolution.
    • Ensure on-time delivery and maintain healthy stock levels at distribution points.
  • Marketing & Branding
    • Work with the marketing team to plan advertising, in-store promotions, and branding.
    • Organize roadshows, trade fairs, and industry networking events.
    • Strengthen relationships with modern trade outlets like D-Mart, Reliance Retail, and Metro Cash & Carry.
  • Performance Monitoring & Reporting
    • Track sales performance, market demand, and competitor activities.
    • Provide regular reports on revenue growth, sales pipeline, and customer feedback.
    • Use CRM tools and data analytics to optimize sales strategies.


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