business development manager

3 weeks ago

Singapore SRI MULLAI TRADERS PTE. LTD. Full time
Roles & Responsibilities

Job Title: Business Development Manager – FMCG Wholesale

Department: Sales / Business Development
Location: India (Multiple Regions)
Reports to: Regional Sales Head / General Manager

Job Summary:

The Business Development Manager (BDM) will be responsible for identifying and expanding business opportunities in the FMCG wholesale market. This includes managing relationships with retailers, distributors, kirana stores, supermarkets, and modern trade partners. The role involves lead generation, sales growth, market expansion, and brand positioning to increase market penetration and revenue.

Key Responsibilities:1. Market Expansion & Business Growth
  • Identify and onboard new retailers, wholesalers, and distributors for FMCG products.
  • Develop regional sales strategies to increase market presence and product reach.
  • Explore B2B partnerships and negotiate deals with key wholesale clients.
  • Conduct market research to identify new business opportunities and consumer trends.
2. Sales & Revenue Generation
  • Drive bulk sales by targeting wholesale buyers and large retail chains.
  • Meet and exceed monthly, quarterly, and annual sales targets.
  • Develop and execute promotional plans, seasonal offers, and incentive schemes.
  • Handle pricing negotiations, credit terms, and contract closures with clients.
3. Client & Distributor Relationship Management
  • Build and maintain strong relationships with wholesale customers, traders, and stockists.
  • Provide customer support, order tracking, and problem resolution.
  • Ensure on-time delivery and maintain healthy stock levels at distribution points.
4. Marketing & Brand Visibility
  • Work with the marketing team to plan advertising, in-store promotions, and branding.
  • Organize roadshows, trade fairs, and industry networking events.
  • Strengthen relationships with modern trade outlets like D-Mart, Reliance Retail, and Metro Cash & Carry.
5. Performance Monitoring & Reporting
  • Track sales performance, market demand, and competitor activities.
  • Provide regular reports on revenue growth, sales pipeline, and customer feedback.
  • Use CRM tools and data analytics to optimize sales strategies.
Key Qualifications & Skills:
  • Bachelor's degree in Business, Marketing, or related field (MBA preferred).
  • 3+ years of experience in FMCG wholesale, distribution, or B2B sales.
  • Strong knowledge of the Indian FMCG market, retail networks, and supply chain.
  • Excellent negotiation, communication, and interpersonal skills.
  • Ability to manage multiple accounts, high-volume transactions, and logistics coordination.
  • Proficiency in MS Excel, CRM software, and data analysis tools.
Work Environment & Benefits:
  • Competitive fixed salary + performance-based incentives.
  • Travel allowance for market visits and client meetings.
  • Growth opportunities in a fast-paced and high-growth FMCG sector.
  • Networking with top FMCG brands and distributors in India.
Tell employers what skills you have

Negotiation
CRM
Market Research
Lead Generation
Customer Support
Interpersonal Skills
FMCG
Supply Chain
Relationship Management
Targeting
B2B
Excel
Business Development
Data Analytics
Pricing
Industry Networking

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