Marketing Strategy Lead

2 days ago


Singapore COGENT HOLDINGS PTE. LTD. Full time
Job Summary

We are seeking a highly skilled Marketing Strategy Lead to join our team at Cogent Holdings Pte Ltd. As a key member of our marketing department, you will be responsible for developing and executing comprehensive marketing strategies that drive business growth and enhance brand visibility.

About the Role

The ideal candidate will have a strong background in marketing with a minimum of 3 years of experience in managing digital marketing campaigns, content strategy, and social media platforms. You will work closely with cross-functional teams to maintain brand integrity across the organization and stay current on digital marketing trends and tools to optimize online performance.

Apart from your technical skills, you will also possess excellent communication skills, both written and verbal, and be able to effectively collaborate with internal teams, external agencies, and vendors to achieve campaign deliverables.

Key Responsibilities
  • Develop and execute comprehensive marketing strategies that align with the company's goals and objectives
  • Manage digital marketing campaigns, including social media, email marketing, and paid advertising
  • Enhance brand awareness and positioning through content strategy and creation
  • Analyze customer data and campaign performance to derive actionable insights and drive marketing decisions
  • Stay up-to-date on digital marketing trends and tools to optimize online performance
Requirements
  • Bachelor degree or Diploma in Marketing, Business, Communications, or a related field
  • Minimum 3 years of experience in marketing, preferably 1 year in a senior or leadership role
  • Experience in managing digital marketing, content strategy, and social media platforms
  • High proficiency in digital marketing tools (SEO, SEM, paid media, email marketing)
Benefits

We offer a competitive salary of SGD $6,000 - $8,000 per month, depending on experience, as well as:

  • Dental, medical, insurance benefits
  • 5-day work week
  • 2 ways transport from Jurong East MRT
  • Daily meal subsidy
  • In-house gym


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