Digital Marketing Lead

5 days ago


Singapore IMPOSSIBLE MARKETING SERVICES PTE. LTD. Full time
Job Description:

We are seeking a skilled and experienced Digital Marketing Lead to drive the success of our clients' Google Ads campaigns.

About the Role:
  • $90,000 - $120,000 per annum salary for this Senior role
  • Award-winning agency recognized as the Search Marketing Agency of the Year and Lead Generation Agency of the Year
  • Opportunity to work with top brands in Singapore and Asia, with exciting global expansion opportunities
Key Responsibilities:
  1. Keyword Research & Optimization: Conduct thorough keyword research, create compelling ad copy, and optimize bidding strategies, conversion rates, and calls to action to drive campaign success.
  2. End-to-End Management: Lead the planning, execution, and management of PPC campaigns, ensuring that goals and timelines are met.
  3. Data Analysis & Tracking: Perform data analysis using tools like Google Tag Manager and Google Analytics, providing insights and actionable recommendations to enhance performance.
  4. Monitoring & Reporting: Monitor keyword costs, split testing, landing page effectiveness, and cost per conversion to continually improve campaign outcomes. Provide monthly reports with data-driven insights and strategic recommendations.
  5. Client Communication: Serve as the primary client contact, managing emails, calls, and online meetings to provide regular updates on strategy and campaign progress.
Requirements:
  • Eligibility: Singaporeans or PR holders only.
  • Experience: At least 2 years in Google Ads management, or 1 year in a digital agency.
  • Certifications: Must hold relevant Google Ads certifications.
  • Skills: Proficient in written and spoken English with strong client management skills.

This is an excellent opportunity for a motivated and experienced individual to join our team and contribute to delivering exceptional results for our clients.



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