Regional Digital Marketing Strategy Lead

3 weeks ago


Singapore SAMSUNG Full time

Position Overview

This role is situated within the Digital Marketing team and will be reporting to the Head of Digital Strategy to lead the loyalty work stream.

As a Loyalty Marketing Assistant Manager, you will be responsible for developing a comprehensive marketing strategy to foster brand engagement through various programs, campaigns, and initiatives that enhance customer retention via our app and platforms.

Key Responsibilities

  • Develop and oversee the implementation of a brand loyalty strategy to increase customer engagement, boost retention, and maximize sales
  • Collaborate with cross-functional teams to ensure cohesive integration of marketing efforts with business objectives and sales programs
  • Brainstorm effective loyalty campaigns, promotional initiatives, and accompanying marketing communication
  • Perform in-depth target audience research and execute data-driven customer segmentation to ensure our loyalty programs are customized according to each audience segment
  • Study campaign reports, forecasting metrics, and industry trends to measure the impact and efficiency of our marketing and advertising efforts

Requirements

  • A Bachelor's degree is required; an MBA or Master's degree is a plus
  • Experience in loyalty marketing and data-driven marketing industry and function
  • 5-7 years of experience with marketing, brand management, campaign and content development, preferably within electronics / travel / hospitality / finance or CPG sector
  • Knowledge of marketing app platforms and loyalty programs
  • Understanding of digital marketing channels for demand generation and user acquisition
  • Strong customer focus – i.e. ability to place our customers at the heart of our thinking process and make data and insight-led decisions and recommendations
  • Proven project management experience; presentation and communication capabilities to deal with a broad set of stakeholders, ability to tell compelling stories and align people behind plans
  • Demonstrated critical thinking, information analysis, and decision-making skills
  • Strong oral and written communication skills
  • Proven capacity for productive collaboration with peers and management
  • Be independent, at ease with ambiguity, resilient, self-driven individual with highly responsible nature
  • Ability to work with speed and navigate complex multi-cultural matrix environments with many partners and stakeholders
  • Prior regional experience and in-market experience, managing a central creative publishing center is a plus
  • Ability to travel regionally (~25%) and at short notice


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