Regional Digital Marketing Strategy Lead
3 weeks ago
Position Overview
This role is situated within the Digital Marketing team and will be reporting to the Head of Digital Strategy to lead the loyalty work stream.
As a Loyalty Marketing Assistant Manager, you will be responsible for developing a comprehensive marketing strategy to foster brand engagement through various programs, campaigns, and initiatives that enhance customer retention via our app and platforms.
Key Responsibilities
- Develop and oversee the implementation of a brand loyalty strategy to increase customer engagement, boost retention, and maximize sales
- Collaborate with cross-functional teams to ensure cohesive integration of marketing efforts with business objectives and sales programs
- Brainstorm effective loyalty campaigns, promotional initiatives, and accompanying marketing communication
- Perform in-depth target audience research and execute data-driven customer segmentation to ensure our loyalty programs are customized according to each audience segment
- Study campaign reports, forecasting metrics, and industry trends to measure the impact and efficiency of our marketing and advertising efforts
Requirements
- A Bachelor's degree is required; an MBA or Master's degree is a plus
- Experience in loyalty marketing and data-driven marketing industry and function
- 5-7 years of experience with marketing, brand management, campaign and content development, preferably within electronics / travel / hospitality / finance or CPG sector
- Knowledge of marketing app platforms and loyalty programs
- Understanding of digital marketing channels for demand generation and user acquisition
- Strong customer focus – i.e. ability to place our customers at the heart of our thinking process and make data and insight-led decisions and recommendations
- Proven project management experience; presentation and communication capabilities to deal with a broad set of stakeholders, ability to tell compelling stories and align people behind plans
- Demonstrated critical thinking, information analysis, and decision-making skills
- Strong oral and written communication skills
- Proven capacity for productive collaboration with peers and management
- Be independent, at ease with ambiguity, resilient, self-driven individual with highly responsible nature
- Ability to work with speed and navigate complex multi-cultural matrix environments with many partners and stakeholders
- Prior regional experience and in-market experience, managing a central creative publishing center is a plus
- Ability to travel regionally (~25%) and at short notice
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