Digital Marketing Strategy Lead
16 hours ago
About the Role
We are seeking an experienced Digital Marketing Strategy Lead to join our team at Capella Hotel, Singapore.
Job Overview
The Digital Marketing Strategy Lead will be responsible for developing and executing digital marketing strategies to maximize revenue contribution for the hotel. This includes managing Search PPC, SEO, Display Media Campaigns, and Brand Websites with the support of an appointed agency.
Main Responsibilities
- Develop digital communication plans aligned with business objectives
- Enhance brand reputation through digital strategies and achieve positive brand equity
- Manage the design and performance of hotel websites and digital platforms for brand consistency
Digital Marketing Focus
- Maximize revenue from PPC, SEO, and other performance marketing activities based on hotel business priorities, seasonality, and marketing plans
- Collaborate with marketing and revenue directors to develop suitable packages to generate demand for the hotel
Campaign Management and Events
- Manage the accuracy and relevance of content across multiple platforms, including hotels' websites, booking engines, affiliated sites, and OTAs
- Plan, manage, and execute digital marketing activities to drive demand and direct bookings for the hotel and its dining establishments
- Stay updated on digital marketing trends and propose new strategies to increase market share against competitors
Talent Profile
- Bachelor's degree in marketing, advertising, communications, or related field
- At least 3-5 years of e-commerce marketing experience (SEM/SEO management, email marketing)
- Familiarity with website analytics data interpretation (Google Analytics or similar)
Salary Information
We offer a competitive salary ranging between $80,000 to $120,000 per annum, depending on qualifications and experience.
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