Regional Digital Marketing Strategy Lead

5 days ago


Singapore RANDSTAD PTE. LIMITED Full time
Job Title:

Regional Digital Marketing Strategy Lead

About the Company:

RANDSTAD PTE. LIMITED is seeking a highly skilled Regional Digital Marketing Strategy Lead to lead the strategy and execution of our digital marketing initiatives across the region.

Job Description:

The ideal candidate will have strong regional experience and a proven track record in managing digital marketing teams across multiple markets. Key responsibilities include:

  • Developing and implementing comprehensive B2C lead generation strategies tailored to regional markets, aiming to increase enrollments across all education programs.
  • Leveraging data-driven insights to optimize lead acquisition funnels and maximize conversion rates.
  • Oversight and execution of SEO and SEM strategies to enhance organic traffic and optimize paid search campaigns for maximum ROI.
  • Management of paid media campaigns, including social ads, display, and retargeting, ensuring alignment with enrollment objectives.
  • Leadership of the digital marketing team with a hands-on approach, including direct involvement in campaign setup, managing paid ads, landing page optimization, and performance tracking.
Requirements:

The successful candidate will possess:

  • A minimum of 8+ years of experience in digital marketing, with at least 3 years in a regional leadership role.
  • Experience in managing and growing regional digital marketing teams across multiple markets in the region.
  • Strong ability to analyze data and derive actionable insights, with experience using digital marketing analytics tools.
Estimated Salary:

$120,000 - $180,000 per annum based on location and experience.



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