Regional Digital Marketing Strategy Lead
5 days ago
Regional Digital Marketing Strategy Lead
About the Company:RANDSTAD PTE. LIMITED is seeking a highly skilled Regional Digital Marketing Strategy Lead to lead the strategy and execution of our digital marketing initiatives across the region.
Job Description:The ideal candidate will have strong regional experience and a proven track record in managing digital marketing teams across multiple markets. Key responsibilities include:
- Developing and implementing comprehensive B2C lead generation strategies tailored to regional markets, aiming to increase enrollments across all education programs.
- Leveraging data-driven insights to optimize lead acquisition funnels and maximize conversion rates.
- Oversight and execution of SEO and SEM strategies to enhance organic traffic and optimize paid search campaigns for maximum ROI.
- Management of paid media campaigns, including social ads, display, and retargeting, ensuring alignment with enrollment objectives.
- Leadership of the digital marketing team with a hands-on approach, including direct involvement in campaign setup, managing paid ads, landing page optimization, and performance tracking.
The successful candidate will possess:
- A minimum of 8+ years of experience in digital marketing, with at least 3 years in a regional leadership role.
- Experience in managing and growing regional digital marketing teams across multiple markets in the region.
- Strong ability to analyze data and derive actionable insights, with experience using digital marketing analytics tools.
$120,000 - $180,000 per annum based on location and experience.
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